Aug 6, 2014
Preparing U.S. Leadership For The Cultural Demographic Shift
...it will be very difficult to get buy-in to the opportunity. This is why so many companies continue to try – and inevitably fail to authentically engage and sustain a two-way dialogue with their employees and consumers/clients to feed the right kind of cultural intelligence into the business model – instead lumping the demographic shift into their total market strategy. And this is why companies are so at risk of losing top diverse talent and consumers/clients, especially to emerging small businesses and mid-market companies owned by Hispanics, Asians, African-Americans and other groups that have the innate cultural know-how to more...