Bridget Brennan is CEO of Female Factor, a strategic consultancy, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). Why She Buys was called “essential reading” by The Wall Street Journal, and “Winning Her Business” was nominated for the prestigious 2019 Porchlight Business Book of the Year. Brennan is a long-time contributor for Forbes.com on marketing to women.
Brennan was named a “Woman to Watch in Retail Disruption” by the social think tank Remodista, and is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team. She has served as an instructor at Northwestern University’s Medill School graduate program in marketing communications, and is a frequent guest lecturer at universities and MBA programs, including the Kellogg School of Management at Northwestern University, the University of Notre Dame, and many others. A sought-after voice of women consumers, Bridget has addressed audiences on nearly every continent. She is based in Chicago.
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