About Speaker Bridget Brennan…
Bridget Brennan is the CEO of the strategic consultancy Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership, March 2019). She is the world’s most sought-after speaker on achieving business growth by engaging women as customers and decision makers. She addresses audiences all over the world, from her home base in the U.S. to Latin America, Europe, Asia and the Middle East.
Why She Buys was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business and was named a “Top 10 Marketing Book” by MediaTrust. Brennan is also a contributing writer on the subject of marketing and selling to women for Forbes.com and Paris Retail Week. She is a member of the National Speakers Association and the Economic Club of Chicago.
Brennan has served as an instructor at Northwestern University’s Medill School graduate program in marketing communications, a guest lecturer at the Kellogg School of Management (the top-ranked business school in the US) as well as many other universities. She developed her expertise as an agency executive, creating programs for major clients such as Whirlpool, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. A graduate of Texas A&M University, Brennan is based in Chicago.