Keynote Speaker Sally Hogshead

Sally Hogshead

Marketing, Persuasion and Personal Branding Expert, Leading Authority on Fascination

  • Speaker's U.S. Fee Range
    $30,001 - $40,000 i
  • Languages Spoken
  • Travels From
    Florida, USA

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“The greatest value you can add is to become more of yourself.” ~ Sally Hogshead

Drawing upon her branding principles, Sally created a method to identify how each person is able to captivate their listeners.. The Fascination Advantage®, is the first communication assessment that measures how others perceive you. After researching over one million people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you.

The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

In her early career in advertising, Sally quickly skyrocketed to the top, becoming the most awarded advertising copywriter in the U.S. by age 24. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including on NBC’s TODAY and the New York Times.

Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses.

Her most recent book, FASCINATE: How to Make Your Brand Impossible to Resist was a New York Times bestseller. Her previous book, HOW THE WORLD SEES YOU, was a New York Times and Wall Street Journal bestseller. Sally writes a weekly column on issues around personal and corporate branding for

Sally is one of only 172 members of the Speaker Hall of Fame®, the industry’s highest award for professional excellence.

Testimonials 8

  • “Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team.”

    Mortgage Guaranty Insurance Corporation

  • “The Fascination Advantage is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give a clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”

    Cisco, Inc.

  • “Sally is an energetic speaker and educator, with a powerful angle on what motivates people to take action. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when she’s done.”

    Human Business Works

  • “I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”

    Content Marketing World

  • “Outstanding… Sally’s insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better.”

    Wall Street Journal

  • “Sally delivered a fantastic presentation. She deeply resonated with our financial advisors, and her program content will definitely help them better understand how they can be even more effective in differentiating themselves—and be more fascinating—in today’s crowded financial marketplace.”

    John J Bowen Jr.

    Founder, President, CEG Worldwide, LLC

  • “Sally’s high energy and insight-rich presentation to our marketing team and the personality assessments she provided definitely hit the bulls-eye—the group is already applying this new knowledge to enhance our corporate marketing initiatives. Bravo!”

    Robert Ellwanger

    CVP of Agency Marketing, New York Life

  • “I had over 100 people come up and thank me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”

    Joe Pulizzi

    Founder, Content Marketing World

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