Denise Lee Yohn

Leadership and Branding Expert

  • Denise Lee Yohn`s Keynote Speaker Fee This reflects Denise Lee Yohn`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

  • Denise Lee Yohn`s Keynote Speaker Fee This reflects Denise Lee Yohn`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

Suggested Keynote Speaker Programs

Power Your Performance: Unleash the Combined Force of Brand & Culture

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise Lee Yohn shows you how to infuse your culture with your core brand ...

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand.

Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her highly-anticipated upcoming book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

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Ignite Experience: Combine CX & EX to Fuel Your Growth

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—...

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

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Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from ...

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

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Extraordinary Experiences: How to Win Customers' Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences.  Denise gives you the complete blueprint for ...

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences.  Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life.  Learn how to get the edge that everyone else wants and excel at customer experience.

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What Great Salespeople Do

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.   Denise shows you that great salespeople do what great brands do.  She explains how to innovate — not ...

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment.   Denise shows you that great salespeople do what great brands do.  She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers.   You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

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Brand-Building Isn’t Just for the Big Guys

You don’t have to be big to be great. Even if you’re short on time and money, you can build a brand that stands out and makes a difference. Denise teaches you the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, ...

You don’t have to be big to be great. Even if you’re short on time and money, you can build a brand that stands out and makes a difference. Denise teaches you the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up must answer – and how the entrepreneurs at start-up successes have built powerful, profitable brands.

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It’s What’s Inside That Counts

Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again. Great brands start brandbuilding inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build...

Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again. Great brands start brandbuilding inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand. Brand expert Denise Lee Yohn will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision. Lead your organization to greatness by starting inside.

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Stop Greenwashing...Start Making a Difference

Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations. Denise introduces a 5-step process that will help you develop social efforts that resonate with your customers...

Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations. Denise introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond.  Learn how to become a force for positive change while enhancing  your customer appeal and long-term competitiveness.

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About Keynote Speaker Denise Lee Yohn

About Denise Lee Yohn:

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands and a popular business keynote speaker.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

An influential writer, Denise enjoys challenging readers to think differently about brand-building. She penned the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest(Jossey-Bass). Denise is a regular contributor to Harvard Business Review, Forbes, and FOX Business TV, and she writes the monthly column Brand New Perspectives for QSR Magazine.  She has been quoted by The New York Times, Wall Street Journal, NPR, and more.  In 2008 she launched her blog, brand-as-business bites, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.

Testimonials

Denise’s presentation was thought-provoking, powerful, and challenged our sales team to think and understand the secrets behind great brands. She energized our team and was a great kick-off to our sales summit. She took the time to get to know our business and went the extra mile to bring our conference theme to life and apply it to her message. We look forward to utilizing her insights to set us up for greater success as we align with leading brands in our sales efforts.

Bernadette Van Osdal

SVP Triad Media and eBay Advertising

Denise delivered an outstanding presentation to the 1000 participants to the STIMA Congress in Brussels. She translated her vision on what great brands do into ready-to-use tools and made her methodology very actionable. Her clarity, her enthusiasm and her passion made everyone feel like making her or his brand great.

Jean Cornet

Senior Director, Deloitte

Comments of you being the best speaker ever were common today. Thank you for opening our eyes!

Joe Dominiak

Managing Partner, Executive VP, Skyline Chili Franchise Convention

Denise captured the attention of the audience with her empathy, deep knowledge of the subject and intense communication.

Roberto Meir

CEO, Grupo Padrao

A great keynote to close our event — It was a huge hit.

Stephanie Glassford

CPM, Event Manager, RE/MAX INTEGRA OA

Denise did an amazing job at sharing with our Leadership Team her thoughtful, effective and simple approach on how best to connect Employee and Customer Experiences for companies to sustain growth over time. Her authentic communication style and connection with the audience was immediate and she captivated their attention for the entire duration of her presentation. We consider her as one of the best experts in this domain.

 

Canadian Healthcare Company

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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