Power Your Performance: Unleash the Combined Force of Brand & Culture
Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand.
Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her highly-anticipated upcoming book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.
Ignite Experience: Combine CX & EX to Fuel Your Growth
Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.
Brand Leadership: How to Build a Rock Star Brand
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
Extraordinary Experiences: How to Win Customers' Hearts and Dollars
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.
What Great Salespeople Do
If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.
Brand-Building Isn’t Just for the Big Guys
You don’t have to be big to be great. Even if you’re short on time and money, you can build a brand that stands out and makes a difference. Denise teaches you the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up must answer – and how the entrepreneurs at start-up successes have built powerful, profitable brands.
It’s What’s Inside That Counts
Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again. Great brands start brandbuilding inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand. Brand expert Denise Lee Yohn will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision. Lead your organization to greatness by starting inside.
Stop Greenwashing...Start Making a Difference
Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations. Denise introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond. Learn how to become a force for positive change while enhancing your customer appeal and long-term competitiveness.
About Denise Lee Yohn:
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands and a popular business keynote speaker.
Why Denise Lee Yohn?
It’s tempting to believe that brands like Apple, Nike and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built – and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.
An influential writer, Denise enjoys challenging readers to think differently about brand-building. She penned the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest(Jossey-Bass). Denise is a regular contributor to Harvard Business Review, Forbes, and FOX Business TV, and she writes the monthly column Brand New Perspectives for QSR Magazine. She has been quoted by The New York Times, Wall Street Journal, NPR, and more. In 2008 she launched her blog, brand-as-business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.