Ed Brodow

Audiences relate to this topic because in today’s challenging business climate, the ability to negotiate can make the difference between success and failure. Ed Brodow’s entertaining and informative negotiation keynote conveys the message that you can overcome the current economic malaise and outpace your competition by utilizing core negotiation strategies, such as aiming high, challenging negative assumptions, and improving listening skills. Audiences love how Ed relates his talk to their unique issues. Ed’s high energy, humorous anecdotes, and useful ideas will create an upbeat rhythm for your meeting or convention.

When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren’t afraid to say “no.” Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”

Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, monkeys, Ed Brodow’s entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. “If both sides feel satisfied, everything is possible.” Your audience will love it when Ed challenges them to decide: “Are you a chimp or are you a bonobo?”