Keynote Speaker Herb Cohen

Herb Cohen

World Renowned Negotiation Expert and Best Selling Author

  • Speaker's U.S. Fee Range
    $10,001 - $20,000 i
  • Languages Spoken
  • Travels From
    Florida, USA

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Herb Cohen’s Key Accomplishments Include . . . 
For more than three decades, world renowned negotiation expert Herb Cohen has been intimately involved in some of the world’s most intense headline dramas, from hostile takeovers to hostage negotiations. Herb Cohen’s clients have included business executives, entrepreneurs, sports agents and large corporations as well as governmental agencies, such as The Department of State, F.B.I., C.I.A. and The U.S. Department of Justice.

While serving as an advisor to Presidents Carter and Reagan on combating terrorism, Herb Cohen was embroiled in the Iranian Hostage Crisis and credited with helping to shape the government’s response to the skyjacking of TWA Flight 847 and the seizure of the Italian cruise ship, Achille Lauro. Herb Cohen’s input and advice has been sought by the White House on a myriad of problems such as The Gulf Crisis, The seizure of the Japanese Embassy in Peru and The Camp David Mideast Peace Talks. Herb Cohen was also actively involved in the negotiations that settled the NFL Player’s Strike and participated in the START Arms Control Negotiations with the Soviet Union.

As a result of his extensive practical negotiating experience and unique presentation style, Herb Cohen is internationally renowned as someone who can articulate and explain complex events so that people are both informed and entertained.

More About Herb Cohen . . .
Herb Cohen started formally teaching the subject of negotiating in a two-week course for claims adjusters and attorneys sponsored by Allstate Insurance Company in 1963. It was then that he first coined the terms “Win-Win, Win-Lose and Lose-Lose”.

Herb Cohen’s analysis, insight and humorous view of world events has appeared in many international publications, and he himself has been the subject of articles in Time, People, The Economist, The New Yorker, Esquire, Reader’s Digest, Good Housekeeping, Newsweek, Rolling Stone and even Playboymagazine, who called him the “world’s best negotiator.”

Herb Cohen is the author of You Can Negotiate Anything, which was on the New York Times Bestseller List for 39 weeks and has been translated into twenty-six languages. His latest book,Negotiate This! By Caring…But Not T-H-A-T Much, is an entertaining and indispensable look at the art and practice of negotiating within and beyond the business world. In a self-deprecating, often hilarious manner, Herb Cohen provides tools to negotiate with everyone from teenagers to corporate clients.

Over the years, Herb Cohen has appeared as a guest on the Tonight Show, Good Morning America,The Today Show, Larry King Live, The 700 Club, Dr. Phil, and Sixty Minutes.

While attending college and law school, Herb Cohen worked in many business and governmental organizations, and ultimately became a faculty member at the University of Michigan’s Graduate School of Business. Since then, Mr. Cohen has lectured at many educational institutions and enterprises including: The Harvard Negotiating Project, Yale Law School, The Kellogg School, Wharton, the University of Wisconsin, the University of California-San Diego, McGill University, UBC and the Columbia University and Chicago University Schools of Business.

During the Cold War, Herb Cohen served with the U.S. Army, 14th Armored Cavalry Regiment on the East-West Border in Germany.

Herb Cohen and his wife Ellen have been married for over 40 years. Their children are Sharon, a federal prosecutor with the U.S. Attorney’s Office in New York; Steve, a partner in a New York Law Firm and Rich, an award-winning author.

Testimonials 2

  • “After almost 30 years in sales I have listened to many a speaker. Some were good and a few not so good. But last Friday afternoon, I found myself not just impressed but mesmerized by the hour (it seemed like 15 minutes) you spent with us. You helped this old pro learn a few new things (something I did not think was possible) and better understand his experiences. Where have you been all these years? Herb Cohen, you are a gift to the world. Not only are you so enjoyable and entertaining, but the content of your talk, if used, cannot help but improve a person’s performance.”


  • “Your lectures at the FBI Academy to both Chiefs of Police and FBI Officials had a significant impact on the quality of law enforcement throughout the United States. First, you set a new standard for quality for the FBI training programs, secondly, the Chiefs of Police most likely never experienced a day’s training of the quality you provided, and third, FBI executives, the world’s most arrogant executives, finally had to admit they did not know it all. The bottom line of your participation in our training programs boils down to the fact that you did more for the quality of law enforcement in the United States than any other person I know. That achievement is one in which I hope you take great pride.”


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