Mark Schaefer

Based on his brilliant new book Marketing Rebellion, Mark Schaefer takes your audience on a surprising discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising and PR. Whether you work for a start-up or a multinational brand, adapting to these realities is vital to business success in the digital age.

In this session, attendees will learn:

• Why the future of marketing will depend on human impressions instead of advertising impressions
• A research-based approach to build a personal brand and stand out in any industry
• Actionable tips to guide your personal brand today

Facebook reach is in a free fall, brands are pumping out content at a breath-taking pace, and in the next five years, the amount of information on the web will increase by 500 percent. How does your company stand out and compete in a world of such overwhelming information density? How do you cut through the clutter in a social media world gone mad?

In this exciting and fast-paced program, Mark Schaefer outlines the visionary new rules of customer engagement from his award-winning book The Content Code.

In this session, attendees will learn:

• The new priority for branding
• A revelation of the true economics of social media marketing
• Six factors every business needs to know to cut through information density

The world is changing so fast that keeping up seems overwhelming. Renowned marketing expert Mark Schaefer peels back the curtain on 10 trends that will determine the future of your company’s marketing program – with some surprising implications.

In this session, attendees will learn:

• Which trends will most impact businesses in the next five years
• Discover why some technologies like chatbots may not be ready for prime time
• Learn how the regulatory environment may change quickly and impact marketing priorities

The mindset change required to withstand these challenges

Acclaimed author and speaker Mark Schaefer delivers the secrets to standing out in the world, based on his new book KNOWN. Being known is not the same as being famous. It’s not about having millions of fans and red-carpet appearances. Being known is about approaching your web presence with an intent that creates the proper authority, reputation, and audience to realize your potential and achieve your goals … whatever they might be. In this fast-paced and entertaining program, Schaefer explains why the future of branding is no longer an accumulation of advertising impressions – but may depend on an accumulation of human impressions. How do you scale this human need for connection? In this session, attendees will learn: • Why the future of marketing will depend on human impressions instead of advertising impressions • A research-based approach to build a personal brand and stand out in any industry • Actionable tips to guide your personal brand today