Rusty Shelton

Best-selling Author, Speaker & Entrepreneur

  • Rusty Shelton`s Keynote Speaker Fee This reflects Rusty Shelton`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Texas, USA

  • Rusty Shelton`s Keynote Speaker Fee This reflects Rusty Shelton`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Texas, USA

Suggested Keynote Speaker Programs

Authority Marketing: 10 Ways to Leverage Thought Leadership to Make Competition Irrelevant

While your competitors focus on building their corporate brands – a process that takes more time, money and resources – you can make a much larger impact by instead focusing on your own thought leadership – what we call Authority Marketing. This presentation ...

While your competitors focus on building their corporate brands – a process that takes more time, money and resources – you can make a much larger impact by instead focusing on your own thought leadership – what we call Authority Marketing. This presentation walks through the changing media landscape and how to use 10 steps to build a meaningful Authority brand to build your business and make an outsized impact with your message.

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Mastering the New Media Landscape

With the seismic changes occurring in the media environment how can marketers stay ahead of the curve and integrate social media, PR and other marketing efforts for the most effective outcome? This keynote shows the roots of rented, earned and owned media and how to maximize ...

With the seismic changes occurring in the media environment how can marketers stay ahead of the curve and integrate social media, PR and other marketing efforts for the most effective outcome? This keynote shows the roots of rented, earned and owned media and how to maximize each for marketing success.

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10 Steps to a Fantastic Online Brand

This keynote will peel back the curtain to share the secrets behind the 10 steps that helped Shelton Interactive build brands for some of the biggest thought leaders in the world. This 10-step plan combines insights from the changing worlds of publicity, social media, and ...

This keynote will peel back the curtain to share the secrets behind the 10 steps that helped Shelton Interactive build brands for some of the biggest thought leaders in the world. This 10-step plan combines insights from the changing worlds of publicity, social media, and marketing to help you cut through the clutter and build a large platform. You will leave this keynote with a clear roadmap you can follow to find a large following and get more publicity for you and your book.

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Welcome to the Age of Micromedia

We have entered a new media environment, one in which every individual and brand is a media outlet, whether they know it or not. Those who embrace the opportunity to build a direct connection with their audience will prospect in the new media landscape while those who wait ...

We have entered a new media environment, one in which every individual and brand is a media outlet, whether they know it or not. Those who embrace the opportunity to build a direct connection with their audience will prospect in the new media landscape while those who wait will fall behind. This keynote will show the audience why thinking more like a member of the media than a marketer is the key to growing a larger platform in the modern media landscape.

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Keynotes customized to your audience

Most of Rusty’s keynote speeches are designed specifically for the audience’s needs, so if you have a certain topic in mind, please email him to talk more about it.

About Keynote Speaker Rusty Shelton

About Keynote Speaker Rusty Shelton…

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23.

He is the Founder & CEO of Zilker Media, the country’s premier agency for authors, thought leaders and brands who want to build a platform and make an impact in the new media landscape.

He is the co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list and is endorsed by David Meerman Scott, Tom Rath, Sally Hogshead and many others.

Rusty’s commentary on the changing world of PR and marketing has been featured in ForbesInc. MagazineWhartonHuff Post and many other top media outlets.

Prior to founding Zilker Media, he built and sold two businesses before the age of 35. Rusty launched his first business, Shelton Interactive, in 2010 and worked alongside a dream team to grow it into one of the nation’s most respected digital marketing agencies. The company handled the launch of more than 30 New York Times & Wall Street Journal bestsellers and represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath & many others. The company was also named one of the nation’s top 10 social media marketing agencies in 2014 and 2015 by research agency Clutch.

Shelton Interactive was acquired by Advantage Media Group in early 2016 and Rusty is honored to continue to work with the Advantage Media Group | ForbesBooks team.

An active NSA speaker, Rusty speaks regularly at top conferences and leads workshops for businesses of every size. He has spoken at EO Alchemy, SXSW Interactive, FPA (Financial Planning Conference), Million Dollar Round Table (MDRT) and has been a faculty member at the Harvard Medical School Publishing Course for the past 10 years.

An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in Austin, where he sits on the board.

He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty loves to play golf, fish and coach his sons’ sports teams.

Testimonials

“Rusty Shelton’s coaching on social media enabled me to build a web platform that within a year expanded traffic a hundredfold and laid the basis for continuing growth of my web presence. He opened doors that now have sitting CEOs and other leaders contacting me for coverage. Special plus: working with Rusty is fun!”

Steve Denning

Author, Forbes Columnist and Former Program Director, Knowledge Management at the World Bank

“I can always count on Rusty to provide spot-on, target market creative ideas. I appreciate working with someone who doesn’t rely on the ‘business as usual’ mantra.”

Stephanie Newton

Publicity Director—Thomas Nelson

“Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks. His ideas and tips have been instrumental in our course attendees getting major media, including Oprah, Good Morning America and The Early Show.”

Julie Silver, MD

Award-winning author, successful entrepreneur and the Associated Chair for Strategic Initiatives, Department of Physical Medicine and Rehabilitation, Harvard Medical School

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

The BigSpeak Team

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