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 Speaker Rusty Shelton

Rusty Shelton

Best-selling Author, Speaker & Entrepreneur

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  • Languages Spoken
    English
  • Travels From
    Texas, USA

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About Keynote Speaker Rusty Shelton…

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23.

He is the Founder & CEO of Zilker Media, the country’s premier agency for authors, thought leaders and brands who want to build a platform and make an impact in the new media landscape.

He is the co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list and is endorsed by David Meerman Scott, Tom Rath, Sally Hogshead and many others.

Rusty’s commentary on the changing world of PR and marketing has been featured in ForbesInc. MagazineWhartonHuff Post and many other top media outlets.

Prior to founding Zilker Media, he built and sold two businesses before the age of 35. Rusty launched his first business, Shelton Interactive, in 2010 and worked alongside a dream team to grow it into one of the nation’s most respected digital marketing agencies. The company handled the launch of more than 30 New York Times & Wall Street Journal bestsellers and represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath & many others. The company was also named one of the nation’s top 10 social media marketing agencies in 2014 and 2015 by research agency Clutch.

Shelton Interactive was acquired by Advantage Media Group in early 2016 and Rusty is honored to continue to work with the Advantage Media Group | ForbesBooks team.

An active NSA speaker, Rusty speaks regularly at top conferences and leads workshops for businesses of every size. He has spoken at EO Alchemy, SXSW Interactive, FPA (Financial Planning Conference), Million Dollar Round Table (MDRT) and has been a faculty member at the Harvard Medical School Publishing Course for the past 10 years.

An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in Austin, where he sits on the board.

He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty loves to play golf, fish and coach his sons’ sports teams.

Testimonials 3

  • “Rusty Shelton’s coaching on social media enabled me to build a web platform that within a year expanded traffic a hundredfold and laid the basis for continuing growth of my web presence. He opened doors that now have sitting CEOs and other leaders contacting me for coverage. Special plus: working with Rusty is fun!”

    Steve Denning

    Author, Forbes Columnist and Former Program Director, Knowledge Management at the World Bank

  • “I can always count on Rusty to provide spot-on, target market creative ideas. I appreciate working with someone who doesn’t rely on the ‘business as usual’ mantra.”

    Stephanie Newton

    Publicity Director—Thomas Nelson

  • “Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks. His ideas and tips have been instrumental in our course attendees getting major media, including Oprah, Good Morning America and The Early Show.”

    Julie Silver, MD

    Award-winning author, successful entrepreneur and the Associated Chair for Strategic Initiatives, Department of Physical Medicine and Rehabilitation, Harvard Medical School

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