Maximizing Millennials: Recruit, Retain, and Lead Them Into the Future
Have you ever wondered why other companies are able to succeed (and even thrive) with Millennial employees, while yours is struggling? Paul has spent the last decade studying the best and brightest CEOs and leaders across the globe just so he can share their secrets with you. In his most popular talk, Paul lays out what successful leaders have done and what you can learn to do now to succeed.
CRITICAL 60: The Make-or-Break Fundamentals for Ending the "Revolving Door" Cycle
Did you know that more than 60% of the employees who quit in the first 18 months made that decision in their first 60 days? In this talk, Paul delivers a step-by-step plan for HR and Operations to manage those first “Critical 60.” Learn to create alignment with 4 make-or-break fundamentals and what actions you must take to end the “revolving door” cycle before it ends you.
Kill 2 Birds with 1 Story: Incredible Influence through Strategic Storytelling
When audiences, customers, and employees are from different backgrounds, walks of life, and mindsets, how is it possible to get radical support for your message or mission? The answer comes from the power of strategic story telling. With insight from research in psychology, neuroscience, behavioral economics, and extensive data from Harvard, Paul Moya, shares his own stories, and teaches businesses how to maximize influence by tailoring their unique story.
Some Key Takeaways include:
- Exclusive Harvard insights in storytelling psychology, and behavioral influence.
- The biggest story telling mistakes and how to avoid them.
- How to connect business to the heart and evoke emotion with your message.
- Tailoring your message to your unique audience, and how to make it versatile enough to connect to broader audiences.
- How to share your story for maximum visibility and results.
One Size Fits None: Transform Your Digital Marketing Strategy for Accelerated Growth
What do you do when you’re at the cross roads of big data, fast moving technology, diversified people and disruptive culture? How do you stay ahead?
A one-size fits all approach for your customers is a sure way to earn mediocre returns. Using new and innovative approaches to data and digital marketing, Paul Moya outlines the steps for creating effective digital marketing campaigns to get the right messages to the right audiences and maximize your results.
Some Key Takeaways include:
- Expert methods of utilizing social media and digital ads: tailoring your message for maximum engagement, tricks for choosing the best audience, and effective budgeting and placement tactics.
- What to do with your new leads: methods for nurturing leads, protocols for drip-marketing campaigns and automation, and optimizing your pipeline.
- How to use your data: the best ways to segment your lists, finding demographic trends amongst your contacts, and testing the effectiveness of your digital marketing campaigns.
- Bonus: 2-step plan that is guaranteed to get Millennials and Generation Z to buy your products and services now.
Cowboy Leadership: How Four Timeless Truths Will Revive Your Employees and Transform Your Company
Riding a horse can teach you a lot about managing people. An animal isn’t swayed by pretty rhetoric and fancy charts but responds well when you’re treating it right. Paul Moya takes four tenants of cowboy wisdom learned from his hard lessons on the range and applies them to achieving success in the modern workplace and beyond.
Innovation 2.0: How Targeted Marketing Became the New King of Commerce
If there’s any lesson we can learn from the 2016 election, it’s that reaching niche markets can have big time results. A one-size fits all approach for your customers is a sure way to earn mediocre returns. Using new approaches to innovation and data inside multiple markets from Latinos to Active Living Seniors, Paul Moya outlines the steps for innovating and marketing to targeting populations to maximize your results.
Timeless Wisdom: Trusted Practices in a Topsy-Turny World
Markets and businesses are often paralyzed by uncertainty. While trends may come and go, good management remains the same. There are three things we have learned from studying how the most successful organizations change, evolve, and adapt. In this talk, Paul outlines how your company can stay centered in a topsy-turvy world, by following this timeless change-management wisdom.
About Speaker Paul Moya…
Harvard Millennials Expert Paul Moya is best known for the world-class results his clients receive at Millennial Labs—a full-service consulting firm trusted by globally recognized brands to solve their most complex generational challenges in the workplace, marketplace, and voting booth. Over the last decade, he has impacted leaders from brands ranging from PayPal and Microsoft to Acura Motors and the United States Department of Defense in audiences as large as 54,000 on 3 continents worldwide.
As a lifelong entrepreneur and former Student Government Association President at Harvard, Paul knows first-hand the pressures of growing and leading operations at large scales while engaging and retaining Millennial and Gen Z employees, consumers, and voters during every step of the way.
From private equity investments in the United States to business development in the Middle East and global mergers in South America, Paul’s experiences allow him to bridge the generational gap to provide forward-thinking initiatives, proven strategies, and effective solutions for a diverse group of clients across a broad spectrum of challenges.
Nicknamed the ‘Harvard Cowboy’ by clients and friends, Paul blends Harvard Strategy with Cowboy Practicality to present viable solutions that deliver quantifiable results. His research takes insight from psychology, neuroscience, behavioral economics, and plain old-fashioned ‘cowboy wisdom’ to turn big data and predictive analytics into real world results and “no fluff solutions”.