Rachel Botsman

How do you get customers to trust a new product or idea? A “trust leap” occurs when we take a risk, or do something new or in a fundamentally different way. It is an integral part of the innovation process, from idea to adoption.

But how can we be persuaded over the chasm of fear to take a risk on something new? In this dynamic session, Rachel reveals the fascinating relationship between trust and innovation – giving audiences the courage to take more risks. She also shares practices for building external trust around new products and ideas.

Key takeaways:
Think: A clear understanding of how trust leaps enable innovation.
Talk: Fresh conversations around trust that will help drive innovative thinking.
Act: Effective approaches that will help you address the trust states of your customers and employees.

How much does your organization value trust?

To survive and thrive, companies and society need trust. It is the currency that enables us to
navigate uncertainty, make confident choices, take risks, and leap into the unknown.

In this talk, Rachel challenges audiences to rethink their understanding of trust. Many of her observations about how trust really works run counter to the typical business narrative. For example, she punctures the idea that transparency is the key to more trust. In an engaging format, Rachel helps audiences to get a unique perspective on the role trust plays in our lives, and how we become more trustworthy.

Key takeaways:
Think: Dynamic new insights about trust, setting you up to be a better leader, team player, partner,
and parent.
Talk: New concepts around trust, enabling you to have more meaningful and honest conversations.
Act: Concrete strategies that will help you earn trust both inside and outside your organization.

How trusting is your workplace?

Trust is both the foundation and the result of a strong culture. It isn’t the result of happy hours and foosball tables. A truly trusting and inclusive culture provides people with a sense of belonging and a feeling of safety. It often involves a shift in focus from the capabilities of an organization to its character.

Rachel Botsman has spent the past decade studying the key traits for creating a trustworthy culture, including humility, reliability, vulnerability, and integrity. She also highlights key leadership styles for earning trust, including setting clear expectations and the symbiotic relationship between strength and compassion.

Key takeaways:
Think: A new way to think about how your organization harnesses the power of trust to cultivate a
positive, inclusive, and productive culture.

Talk: A new language that will enable confident conversations about trust in the workplace with
employees at all levels.
Act: Actionable ideas that will help you repair trust and deal with trust issues in your organization.