Trust in the Digital Age: Why It Matters Now More Than Ever
To survive and thrive, an organization needs trust – and we need it now more than ever. It’s fundamental to almost every action, relationship and transaction. Yet the rules of how trust is built, managed, lost and repaired are rapidly changing in the digital age. The trust...
To survive and thrive, an organization needs trust – and we need it now more than ever. It’s fundamental to almost every action, relationship and transaction. Yet the rules of how trust is built, managed, lost and repaired are rapidly changing in the digital age. The trust we used to place in traditional institutions – governments, banks, media, and charities – has hit an all-time low. Trust is now flowing horizontally through systems and networks, in some instances to our fellow human beings and, in other cases, to programs and bots. The implications, both good and bad, for organizations, institutions and society are immense. Be it data breaches or misinformation, automation or algorithms, technology can feed our deepest fears yet embody our greatest hopes.
Drawing on extensive research and stories from her latest book, Who Can You Trust?, Rachel Botsman illuminates with clarity, humor and optimism, the real impacts of technology on trust, giving companies clear language and thinking to embed trust into the fabric of the organization. She reveals in ways that are both entertaining and informative, what leaders and companies need to adapt to this new era to gain and keep customer’s trust.