Randy Frisch

Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you’re like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it’s damn hard to do—harder still as you scale to thousands of prospects. Aligning the buyer’s journey to customers’ growing appetite for personalized experiences is easier said than done—or is it?

Join Randy as he presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies—inbound marketing, account-based marketing, and sales enablement.

Key Takeaways

• Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences at scale.
• Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies.
• Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.

Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy. Join Uberflip’s CMO Randy Frisch, and learn how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.

Key Takeaways

• Discover a 5-step framework that offers a concise way for marketers to create, manage, and optimize personalized content experiences for ABM at scale.
• Find out how to engage and nurture target accounts with content at each stage of the funnel with the right level of personalization.
• Get tips on how to use account-level engagement data to trigger personalized experiences and how to distribute specific content across different channels.

More than ever, marketing departments are struggling to generate demand with their content. From first touch to lead nurturing to closing the sale, every touchpoint with content must be combined with a personalized experience that aligns with where your prospects are in the buyer journey. Join Lisa Kenney and Uberflip’s CMO Randy Frisch, and see first hand how Blackbaud used Uberflip to create content experiences that fueled its demand generation programs such as email nurtures, paid ads, and pre and post-event campaigns to accelerate engagement and shorten sales cycles.

Key Takeaways

• Get tips on how to nurture prospects with personalized content experiences and how to distribute specific content across different channels.
• Learn how to optimize content, scale personalization, drive engagement, and score leads better.

• Discover a 5-step framework that offers a concise way for marketers to create personalized content experiences across the buyer journey.