Richard Laermer

Marketing, Advertising, Branding and PR Expert, Co-Author of Punk Marketing

  • Richard Laermer`s Keynote Speaker Fee This reflects Richard Laermer`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    New York, USA

  • Richard Laermer`s Keynote Speaker Fee This reflects Richard Laermer`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    New York, USA

Suggested Keynote Speaker Programs

Punk Marketing: Get Off Your Ass and Join the Revolution

Relationship between brands and consumers has undergone a fundamental shift over the past half-decade, forcing marketers to reassess how they sell products and services. Based on groundbreaking bestseller Punk Marketing: Get Off Your Ass and Join...

Relationship between brands and consumers has undergone a fundamental shift over the past half-decade, forcing marketers to reassess how they sell products and services. Based on groundbreaking bestseller Punk Marketing: Get Off Your Ass and Join the Revolution, Mark and Richard explain HOW things have changed, WHY they have changed and, most importantly, WHAT can be done about it now. Pulling absolutely no punches, Richard and Mark deliver their Punk Marketing Manifesto with humor and energy and leave the audience with knowledge on getting a “yes” from marketing-weary consumers. And while the audiences leave exhausted, they take with them the tools to win them over!

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New World of "Marketing Movements"

What can marketers learn from political and social movements? When consumers are passionate about brands and have the right tools to use to spread their message, marketing takes on the form of an actual movement. In this fascinating talk, Richard and ...

What can marketers learn from political and social movements? When consumers are passionate about brands and have the right tools to use to spread their message, marketing takes on the form of an actual movement. In this fascinating talk, Richard and Mark reveal simple lessons of social and marketing movements. They reveal how to inspire consumers to become advocates for your brand so it becomes a powerful force around which they congregate and invest their thoughts, energies, and yes their money, into. So dig deep, focus and figure out what movement your company can get started.

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Trendspotting

Futurist Richard Laermer has established himself as a respected consumer marketing trends expert with the media, and with his popular business books since 1999. This new talk about the fast decade head forecasts a world where businesses and people can...

Futurist Richard Laermer has established himself as a respected consumer marketing trends expert with the media, and with his popular business books since 1999. This new talk about the fast decade head forecasts a world where businesses and people can adapt quickly to changes in the landscape are the ones that will thrive. The good news is that many of the trends he forecasts bode well for growing businesses (or at least those that keep an ear to the ground). In this engaging, hopeful presentation, we’ll follow evolution of real life marketing –and marketable—trends: how they get started, psychology behind why people follow trends, its impact on research, and finally, what trends are coming in the nearest future.  Best part: a business leader can become best possible trend spotter and a “magnet” to people who need him. This is the year to find trends first! Ask Laermer, who wrote 2011:Trendspotting (in addition to the bestseller Full Frontal PR).

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How to Fame (or "the new faming"): Introducing Pragmatic Notoriety™

Finally, fame is no longer about celebrity and boring TV personalities. For anyone in reality business that means creating and maintaining a consistent image through actions and communications to reinforce credibility and professionalism ...

Finally, fame is no longer about celebrity and boring TV personalities. For anyone in reality business that means creating and maintaining a consistent image through actions and communications to reinforce credibility and professionalism and build no-holds-barred confidence in others about your ability to be The One they call to get the job done. Based on input from 13,000-member club and from Richard’s streaming “vook” and forthcoming hardcover collection How To Fame –a chapter-by-chapter subscription.

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About Keynote Speaker Richard Laermer

Richard Laermer’s Key Accomplishments Include . . .
Richard Laermer is a multimedia journalist, world-renowned public relations pro, sought-after keynote speaker and consultant, blogger and co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. He also hosted TLC’s reality TV show Taking Care of Business, as one of the expert entrepreneurs who helped fledgling small businesses reinvent themselves for success through smart and edgy advertising and marketing campaigns.

Richard Laermer’s other books include the award-winning Full Frontal PR: Getting People Talking About You, Your Business, or Your Product and trendSpotting, which has been described as “an invaluable trend reference guide” for the new millennium. His latest publication, entitled 2011: Trendspotting, is a business book for the next decade.

Richard Laermer has also written for the likes of The New York Times, New York Daily News, Reuters, USA Today, Chief Executive, and Us Weekly. His columns on marketingand PR appear in Ad Age, AdWeek, and PR News. He currently pens the BadRelease.com blog – considered the PR industry’s watchdog – and is a featured blogger on The Huffington Post and a contributor to CNN’s Money.com.

On radio, Richard Laermer is well known as a witty and biting commentator for NPR’s Marketplace,and has appeared on Minnesota Public Radio as “The PR Professional,” dissecting how marketing geniuses create stories in the media.

As a media and marketing trends consultant, Richard Laermer speaks to corporate groups and management conferences, hosting seminars for Virgin Airways, Ziff-Davis, UPS, National Association of Realtors, International Association for Exhibition Management, and others.

He has wowed mammoth audiences and intimate groups alike, with seminars and keynotes for civic organizations, marketing groups, PR and sales forces, and corporate gatherings. Richard Laermer has also been the keynote speaker for international conferences in India, Turkey, Estonia, Brazil, Guatemala and Canada.

Richard Laermer can be booked together with Punk Marketing co-author, Mark Simmons  or solo, and is available for workshops.

More About Speaker, Richard Laermer. . .
Richard Laermer founded RLM Public Relations in 1991 when he recognized companies’ increasing need for effective media representation. Specializing in Punk Marketing and forward-thinking uses of the media, his firm helped to launch numerous legendary internet-era companies, such as SonicNet, SportBrain, Kozmo.com, LowerMyBills, and Investorama.

Richard’s clients include Time Inc., Consumer Reports, Pando Networks, ClearOne, Headway Corporate Resources, Fujifilm, Answers.com, Bluefly, Discovery Health Channel, and E*Trade, among others.

Richard Laermer was inducted into the PR Hall of Fame in 2007.

Testimonials

“As a keynote speaker at our corporate conference, Richard Laermer was a highly anticipated presentation! Richard exceeded expectations with his presentation titled ‘Be Brilliant: Marketer, Heal Thyself!’ Participants called his presentation inspiring and relevant, bringing new ideas about how marketing professionals should act today in order to face up to challenges ahead.”

Anna Karakatsani

General Manager, Reaping Corporate Gains Conference 2011

“Richard Laermer offered an honest, inspirational call to come back to our roots: Focus on research, read widely to spot consistent themes and trends, and bring back results for our clients and organizations. One of our rising stars told me this was the most worthwhile presentation of the year, helping her to tackle her current responsibilities with a long-term, big-picture perspective. I concur, and I’d recommend Richard to any organization looking for an interesting speaker with a unique outlook.”

Suzanne Wilcox English

Events Director, PRSA Northwest Ohio

“We invited Richard Laermer to speak to Adobe’s global marketing organization as a way to stretch their minds and ideas. He delivered an enlightening presentation on Trendspotting, that was composed of both wry humor and straight shooting. The audience especially appreciated that he did his homework and incorporated Adobe into his ‘trendspotting analysis’…and even pointed out a few things that we hadn’t yet considered.”

Stacey Taylor

Principal Marketing Manager, Marketing Insights & Operations, Adobe Systems

“We needed someone who would push our audience to a new level, to get people excited and to take our conference to a different level with a nationally known speaker. The audience loved Richard!  Mr. Laermer brought his knowledge, insights and wisdom and the response was overwhelming! I knew we had delivered a winning speaker for our attendees.”

Kelley Loughrey

President, AMA (Minnesota)

“Exciting. Outrageous. Innovative. Provocative. Cutting edge. A little raw and dangerous for the weak of heart – but well worth the risk. These guys mean business and if necessary will drag us all kicking and screaming toward a much improved bottom line.”

Deb Carter

Chair, Maryland Tourism Council/Governor's Tourism Industry Conference

“…a very professional demeanor with high-level humor. For these dudes to be able to captivate an audience of car dealers on the topic of new ways to market, advertise, and interact with their communities was remarkable.”

Chrysler Motors

RT Canal, Training Manager, Southwest

“Richard Laermer will destroy your tired assumptions, deliver a startling wake-up call, and call you stupid. And you’ll enjoy every minute. Really, you will.”

Program Director

KSWD-FM/Los Angeles, 100.3 The Sound

“Richard Laermer was a huge success at the SaskTel Marketing Leadership Conference. His forward thinking ideas, opinions and thoughts on trends were applicable to everyone in our Marketing Department.”

Stacey Martin

Communications Marketing Manager, SaskTel

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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