About Speaker Roberto Carlos…
Roberto Carlos (RöC) is the creator of Factor WOW, the innovative methodology that is revolutionizing the way organizations in Latin America do business by helping them create extraordinary customer experiences. He is the founder and CEO of Factor WOW Consulting, a top-notch innovation firm based in Mexico and Paraguay.
Twice named to the E-100 – the most promising 100 entrepreneurs in Mexico – RöC has delivered hundreds of keynotes and workshops in his home country as well as the USA, Costa Rica, Paraguay, Colombia, Bahamas and the Dominican Republic. He is a leading speaker and consultant on innovation, marketing, branding, leadership, creativity, and customer service. His satisfied clients include world class companies like Nissan México, Cemex, Bioderma, Gruma, Banorte, Afirme, CFE, Sigma Alimentos, Coca-Cola, and many more.
As a speaker, RöC motivates and inspires audiences while equipping them with solid content and practical, actionable takeaways. Every presentation is entertaining, meaningful, and memorable. While his keynotes are delivered in Spanish 95% of the time, RöC is fully proficient in English and possesses valuable insights on engaging the growing market of Latino consumers.
Since 2001, RöC has been the owner of the award-winning idea factory, Kakumen (taken from an old Mexican regionalism, cacumen meaning “ingenuity, insight, and intellect.”) Kakumen specializes in branding strategies, graphic design, advertising, illustration, and VR360 photography.
RöC is the author of ten books, most notably 75 WOW – Seventy five awesome things that happen to your business with Factor WOW and 40 Upsides of Being Bald. The light-hearted illustrations throughout his books are an indication of his past career as a comic strip artist. His 2010 book Factor Wow is used widely in businesses, governmental agencies, and universities throughout Latin America.