Speaker William Arruda

William Arruda

The Personal Branding Guru

  • Speaker's U.S. Fee Range
    $10,001 - $20,000 i
  • Languages Spoken
  • Travels From
    New York, USA

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As a thought-leader, William is a spokesperson on personal branding, social media and leadership. He is credited with turning the concept of personal branding into a global industry. One of the most sought after speakers on the topic, he has delivered hundreds of keynotes in 27 countries on six continents.  Combining his 25 years of branding experience with his passion for people, he founded Reach, the global leader in personal branding with representatives around the world. He has appeared on BBC TV, the Discovery Channel, Fox News Live and NPR and he’s been featured in countless publications including Time, Fast Company, the Wall Street Journal and Entrepreneur.

He is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do!  and Career Distinction and he writes a regular column for Forbes focused on personal branding and social media.  He holds a Master’s degree in Education.

Why William Arruda?

  1. You’ll be exposed to some of the newest concepts in the world of branding.
  2. He’ll give you what you need to turn his ideas into action.
  3. He won’t be happy unless you are ecstatic.
  4. You’ll learn and grow while being entertained.
  5. You’ll benefit from his 20+ years of international branding experience.
  6. He’s the guru of personal branding, has been credited with turning the concept of personal branding into a global industry, and has delivered more personal branding keynotes than anyone else on earth!
  7. His personal brand attributes are: Enthusiastic, Inspiring, Entertaining, Confident, Global and Insightful (from participant feedback).
  8. Many of the world’s strongest brands have hired him (Fedex, Gucci, IBM, JPMorgan, Microsoft, Ogilvy, Target, to name a few).
  9. His past clients keep asking him back. Read what they say.
  10. He is so confident you’ll be pleased, he’ll give you a money-back guarantee.

William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.


Testimonials 5

  • “The Reach personal branding and leadership development methodology is comprehensive, straight-forward and most importantly effective. I have learned a lot about the way I present myself in going through the process. I recommend it to anyone who wants to really stand out from the crowd and at the same time lead with their personal values and ethics.”

    Jean Mourain

    Director e-Business Strategy, IBM

  • “William’s presentation was dynamic and compelling and really made everyone think about their personal brand in new ways. William’s thoughts on building your personal brand continued to be referenced by everyone at the event. He truly made a lasting impact on the team!”

    Amy Alfano

    Director, Cisco

  • “You are such an energetic, compelling and engaging presenter! Thank you for capping off our conference with great style and energy! You gifted each of us with ideas and ways to spend time learning about who we are and how we want to hold ourselves out to the world. We so often encourage our clients to do that and forget to do it for ourselves. A perfect ending to a wonderful day.”

    Merle Rockwell

    Chair, ICF Capital Coaches Conference

  • “We weren’t sure how the topic of personal branding would be received here in Amsterdam, but were thrilled to see how engaged and inspired our participants were. Our goal is to provide women employees with the skills and motivation they need to accelerate their movement into leadership roles. William’s seminar did exactly that! Our members left the event re-engaged and re-energized — and with a plan of action. William’s enthusiasm is contagious, his insights are valuable and his message is essential to career success.”

    Elena Bytsjichina

    Director, American Express Women’s Network, Amsterdam, the Netherlands

  • “William is an instant energizer to any group. Hosting him at LinkedIn NYC for a Speaker Series event was one of the most valuable ways we could have invested in our employees. He spent an hour sharing content, insights and the secret sauce to branding success in a charming, relatable way – and our team couldn’t get enough if it. His advice resonates with any audience and his storytelling will leave you informed and inspired.”

    Nawal Fakhoury

    Learning and Development, LinkedIn

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