Alex Goldfayn

Join Alex Goldfayn, CEO of the Evangelist Marketing Institute, for this memorable session on growing your company’s revenue with simple, powerful, no-cost marketing techniques. There’s nothing you can do that will grow your firm faster or more dramatically than marketing (which is one-to-many)–not even sales (one–to–one)! Alex will detail 10 marketing behaviors which you can start implementing as soon as you get back to your desk. If you apply only a few of the approaches Alex presents, your company WILL grow. It won’t have a choice!

There are three types of products and services, in my experience: commodities (about 90 percent of all products and services on the market); special products or services (about 9 percent); and singular, culture shifting products and service (1 percent).

This speech discuss the characteristics of each category, and, critically, how you can elevate your product or service to special or singular status.

For example: special products are aspirational. They make people feel good (I call this FGF, or feel-good-factor). And the key is that there are specific actions you can take — both on the product/service development front as well as on the marketing front — that will elevate how your product is perceived by your market.