Art Turock

Building Leadership Capabilities While Real Work Gets Done

  • Art Turock`s Keynote Speaker Fee This reflects Art Turock`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Washington, USA

  • Art Turock`s Keynote Speaker Fee This reflects Art Turock`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Washington, USA

Suggested Keynote Speaker Programs

Competent is Not an Option

Leadership talent wins.  What if your organization’s work process was designed so your leaders would be building their capabilities in the midst of real work getting done, and become better equipped to produce future results?  With this...

Leadership talent wins.  What if your organization’s work process was designed so your leaders would be building their capabilities in the midst of real work getting done, and become better equipped to produce future results?  With this unprecedented productivity, the outcome is a leadership team approaching 100% elite performers.  Meanwhile your competition is consumed getting daily operations done and ends up producing competent leaders who never get any better.

To gain this formidable advantage, you can’t sporadically shoe-horn in random acts of leadership development or rely on customary performance management practices.  And you’re unlikely to find superior leadership development best practices among your industry brethren.  

How can you make leadership development an ingrained daily habit?  One counterintuitive solution requires adapting talent development practices from the field of sports.  What sports teams know—about mindset shifts, world-class practice methods, and designing an elite talent development process—isn’t taught in any business school or corporate university.  

Drawing upon his experience as a masters track athlete and expert on talent development methods used by sports teams, Art Turock teaches you his Learning-While-Working Process. You’ll learn how to develop leadership skills during the course of staff meetings, customer interactions, writing assignments, and even breaks between meetings.  His techniques come field-tested in year-long projects with senior management teams and sales leadership groups.

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Change Mastery: Embracing the Freedom of Marvelously Uncertain Times

Turn organizational change initiatives into leadership development opportunities. Gain access to your untapped capacity for mastering change. In an ever-changing business environment, everyone ...

Turn organizational change initiatives into leadership development opportunities. Gain access to your untapped capacity for mastering change.

In an ever-changing business environment, everyone needs be prepared to take on new responsibilities and learn faster.  Many change initiatives require team members to master tasks they don’t feel like doing and initially they aren’t very good at performing.

Change masters experience organizational change in a way that frees up their peak performance.  They experience far more excitement than fear.  They focus on producing vital results instead of attempting to hold on to illusive security.

What You’ll Learn:

How to cultivate an empowering mindset about change where you expand your sense of what constitutes unreasonable effort and risk.

How to engage in deliberate practice, the most reliable and time-efficient method for behavior changes that call for mastering novel tasks and giving up well-honed routines.

 How to coach yourself and your team members to adapt to new roles that require changes to professional identity, time allocations, and required skill sets.

  How to orchestrate your own leadership development so you never flatline and keep redefining your upside potential.

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Creating Sales Calls Customers Would Pay For

What would you need to do to get your customers to say, “That was such a great sales call, I would have paid for it?” To elicit that rave review, your sales team needs to realize that asking customers what they want and giving it to ...

What would you need to do to get your customers to say, “That was such a great sales call, I would have paid for it?” To elicit that rave review, your sales team needs to realize that asking customers what they want and giving it to them is merely competent performance.

Transactional selling and consultative selling are responsive to buyer’s obvious needs that they can easily articulate.  So what constitutes elite sales performance? Providing customers valuable solutions which they would never even think to ask for.  To aspire and deliver this standout quality of selling takes A-player sales managers. A-player sales managers are distinguished by several extraordinary capabilities. First, they conceive elite standards for the three phases of selling—preparation, presentation, followup. Second, they teach sales professionals to turn every sales call into a deliberate practice occasion, ripe for improving skill proficiency. Finally, they coach team members on how to efficiently master plateaus and keep redefining their capacity for producing sales results.

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About Keynote Speaker Art Turock

Art Turock’s Key Accomplishments Include…
Art Turock is a speaker and elite performance provocateur whose unique contribution involves translating behavioral science research and the field-tested talent development playbook of sports to help his clients stage game-changing strategies.

As an elite performance catalyst, Art Turock helps organizations to solve their foremost talent development challenge — orchestrating the journey from competent performance to consummate professional. Building on the growing interest to increase performance from good to great, Art Turock’s ideas have appeared in Success, USA Today, Fortune, the One-Minute Manager series, Association Management, Bloomberg News, and CNN. Since 1986, Art Turock has been a prized resource to over 120 Fortune 500 companies including: Merck, IBM, 3M, Procter & Gamble, AT&T as well as ASAE and Young Presidents’ Organization (YPO).

Art Turock’s books include, Getting Physical: How to Stick With Your Exercise Program; Invent Business Opportunities No One Else Can Imagine; What It Takes to Be Great and Competent is Not an Option.

More About Art Turock…
Art Turock’s career has been marked by his expertise based on his astute sense of knowing customers’ needs before they can even articulate them. In his latest program, What It Takes to Be Great, Art Turock translates findings from a massive body of elite performance research with athletes, performing artists, and scientists, into practical business applications. The key finding is that stars aren’t born; rather they are made through deliberate practice. Unfortunately, most organizations unknowingly derail this journey to great achievement. They establish goals, tell employees what to do, and offer training in how to execute skills, but fail to nurture opportunities for ongoing deliberate practice. Art Turock addresses the pivotal questions for anyone aspiring to great performance, by identifying the elements of deliberate practice and how to harness their power in a time-pressed workplace.

An accomplished athlete in his late fifties, Art Turock personally tests the elements of deliberate practice as a competitive master-level sprinter in the 100 and 200 meter dash. He also brings insight from his experience with the culture-shaping practices of Head Coach Pete Carroll and the USC Football program, which holds the best winning percentage in college football history.

Art Turock’s most frequently-requested program, Invent Business Opportunities No One Else Can Imagine, challenges the taken-for-granted mandates of business success“Ask customers what they want and give it to them.” But is it that simple? Unless you are blessed with Jules Verne-like visionary customers, answers to surveys and focus groups provide only minor tweaks to what the industry already provides—not exactly input that fuels bold innovation. For aspiring trend setters, Art Turock provides fresh eyes and cognitive methods for inventing business opportunities that disarm competitors and astound customers.

Art Turock’s programs consitently rate high on three key qualities: thought-provoking content, extraordinary customization, and take-home application.

Testimonials

“For busy sales professionals there appears to be no time for practice. After hearing your creative methods to instill deliberate practice, into existing work activities with little additional time required, people realize there are abundant opportunities for continuous improvement…This was our fourth time working with you, and each one gets better, just like your program promises.”

Mike Crone

Senior VP of Sales Wells Enterprises/Blue Bunny

“When our people walked into the meeting room, if a customer described their performance as ‘competent,’ they would interpret that to mean an A-grade. When you finished your program 90 minutes later, competent meant a C. Our people realized there was a higher standard we were capable of working toward–to be elite performers in customer responsiveness. Competent is Not an Option delivers the same impact for readers.”

Roger Junkermier

CEO Cerium Networks

“We hired you to work with our emerging leaders because you get in people’s faces respectfully. You insist on honesty and accountability in a way that people feel safe.”

Aaron Holsinger

Director of Talent & Change Management

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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