Keynote Speaker Christina Wodtke

Christina Wodtke

Business Speaker, Consultant and Educator

  • Speaker's U.S. Fee Range
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  • Languages Spoken
    English
  • Travels From
    California, USA

Suggested Keynote Speeches & Programs

About Speaker Christina Wodtke…

An established thought leader in Silicon Valley, Christina is a “curious human” with a serious resume. Her past work includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others as well as founding three startups, an online design magazine called Boxes and Arrows, and cofounding the Information Architecture Institute.

Christina speaks, teaches and thinks on the intersection of human innovation and high-performing teams. She has taught her customized, effective workshops to companies and audiences worldwide. Most of her talks can be done in a 20-45 minute version as part of a larger event, or as a half day or full day workshop on their own.

Christina’s speeches and workshops leverage story to connect with the audience and deliver key, memorable insights on the topic at hand. She is personable, insightful, knowledgeable, and engaging.

Testimonials 4

  • “[Wodtke is] far and away the best speaker on the UX speaking circuit: not only is she extraordinarily brilliant, delivering the most pertinent and important insights; but she delivers them in an extremely engaging and humorous way that ensures everyone in the room is learning. Very few speakers can do this to the extent that she does.”

    Sandra Lloyd

    Interaction Design Specialist, UX

  • “Christina is a brilliant strategist and master of execution. If you want to win markets and ship features, she knows exactly what to do in 10 different ways, and all the tradeoffs that come with each option.”

    Jenny Tsai

    Owner of Jenny Tsai Design

  • “It’s simple… If Christina is giving a workshop or a presentation on pretty much anything, go to it.”

    Richard Dalton

    VP, Head of Design for Commercial Banking, Capital One

  • “I took one of Christina’s Game Design workshops and holy moly did it make a difference. Like almost doubled engagement and 10x increase in conversion to paying difference… Christina’s workshop was that inspiration I needed. I’ve since worked with Christina in other capacities and feel incredibly fortunate to have had those opportunities – she’s not only sharp as a tack, but a joy to work with and learn from.”

    Donna Lichaw

    Author of the User’s Journey,Speaker, Teacher, Instigator

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Design Thinking for Innovation

Design is transforming business, powering new companies like Nest and AirBnB, and revitalizing older ones like Google and Intuit. Design thinking and practices are tapped as a font of innovation by startups in particular. But how can you adopt this new approach effectively? Christina Wodtke, Adjunct Professor at CCA and Stanford Continuing Education will take you through the science behind design thinking.

In this workshop, participants will apply six key design techniques to creating a business. You will learn how to discover hidden insights in data, sketch out concepts, and co-create with customers an early MVP. As well, we’ll use design thinking to rapidly iterate on the business model canvas to assure your business is viable.

Workshop Structure

This is an extremely hands-on workshop: less lecture, more making. You will consume many post-its, markers and papers as you learn to:

  • Pull actionable insights from user research so we understand what customers really want (and will pay for)
  • Sketch concepts in order to cheaply iterate and test them before you build
  • Work collaboratively with your team and your prospective user base
  • Unlock your creative side so you can innovate beyond the next photo-sharing app.

Target Audience

This workshop is aimed at people who are in the early stages of a startup or thinking of starting one. Engineers, designers, business folks… this is a workshop for all disciplines, together. Bring your team!

The Creative Founder

Everyone is creative, no matter what your guidance counselor said. But so many of us have forgotten how to tap into that energy. Now you want to start a company, and you need that creativity and insight more than ever. Design has tools to unlock and shape that creative energy to make the services and products people will pay for. This course will teach you how to apply design thinking to your creating a product the market wants and needs.

In this course, you will use classic design research techniques to talk to potential users and turn those insights into product decisions. We will use the Lean Startup process, with its emphasis on user-centered design in the build-measure-learn cycle; and proven design thinking processes from Business Model Canvas such as empathy maps and visual thinking. We will also explore the latest design thinking approaches—such as gamestorming, rapid sketch prototypes and embodied cognition techniques—that unleash latent creativity and insights. You will design your way to product/market fit. If you are in the early stages of a startup or thinking of starting one, this course will equip you with key techniques to truly innovate and find product/market fit. Designers, engineers, and business people are welcome.

Description

Design is  transforming business, powering new companies like Nest and AirBnB, and revitalizing older ones like Google and Intuit. Design thinking and practices are tapped as a font of innovation by start-ups in particular.  The Lean Startup process  reflects user-centered design in its build-measure-learn cycle, and the Business Model Canvas relies on visual-thinking approaches, empathy maps to the lean canvas. Innovation requires left and right brain thinking, in sync.

In this hands-on workshop, participants will apply design techniques to designing not only a product but also a business. You will understand a market, do need-finding, and validate ideas and prototypes with potential customers.  You’ll learn how to use the business model canvas to design each part of a company and use UX research techniques to get out of the classroom to see if anyone other than you would want and use your product.

What You’ll Learn

In this workshop, you will:

  • Learn critical design exercises that unleash latent creativity
  • Understand what is the right customer development research done the right way.
  • Talk to potential users, then turn those insights into actionable decisions
  • Design a coherent business model that reflects market needs
  • Advance your ability to design with real world business understanding

Workshop Structure

This is a hands-on workshop based on Steve Blank’s “Lean Launchpad” but put through the lens of design thinking and optimized for innovation.  We’ll be working through the business model canvas using design-thinking exercises to co-create then iterate new businesses. Less lecture, more making!

Target Audience

This workshop is aimed at people who are in the early stages of a start-up, thinking of starting one or creating a product, or thinking about joining a start-up or new small business. Designers and engineers are creative beings, business and product people understand markets, but if you want to found a startup, you really have to understand it all. This is a workshop for all disciplines, together.

The Win Win Way: A New Model for Negotation

Perhaps school taught you how to make a wireframe or create a persona from research, but did it teach you how to ask for a raise? How to create consensus between your team, product and engineering? Or how to get the right design out in the face of the “just copy Amazon/Google/Netflix” argument?

Designers are taught the skills to make good design, but not the ones that will assure that design will go live. In this talk, I’ll cover key skills every UX practitioner should know.

The techniques I’ll teach are based on a combination of Nonviolent Communication, John Kotter’s Buy In, FBI negotiation techniques, and from real life in the Silicon Valley.

Attendees will learn:

  • How to build consensus
  • How to argue and listen effectively
  • How to stay zen when the situation gets hot
  • How to get buy in

How to ask for what you need

While designers historically have shrunk away from selling, It’s not gross or ugly to ask for what you need to get the job done right. If designers want a place at the table, they will have to ask for it.

Working with Story

Working with Story

Using Storytelling to Create Empathy and Communicate Value

Half Day Workshop. Can be full day, or talk.  

Are you making arguments with cold hard facts and failing? Have you heard that story is a powerful way to win friends and influence people, but don’t know where to start? Do you love story, but don’t understand how it has anything to do with your work?

Stories fuel our lives. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive session covers the variety of roles story can play in the design process, from building empathy to users, sequencing product roadmaps, and bring a vision to stakeholders.

We will cover

  • How story affects the brain, making it a powerful tool to create engagement.
  • Decoding the architecture of effective stories, used by best selling fiction and tv writers, so you can use it to more effective at work.
  • Applying story to communication, so your arguments are more persuasive.
  • Applying story to your work, to both create empathy and design more meaningful experiences.

We’ll also create our own stories and share them. Come prepared with pen, paper and a playful attitude.

Working with Story: Using Storytelling to Create Empathy and Communicate Value

Half Day Workshop. Can be full day, or talk.  

Are you making arguments with cold hard facts and failing? Have you heard that story is a powerful way to win friends and influence people, but don’t know where to start? Do you love story, but don’t understand how it has anything to do with your work?

Stories fuel our lives. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive session covers the variety of roles story can play in the design process, from building empathy to users, sequencing product roadmaps, and bring a vision to stakeholders.

We will cover

  • How story affects the brain, making it a powerful tool to create engagement.
  • Decoding the architecture of effective stories, used by best selling fiction and tv writers, so you can use it to more effective at work.
  • Applying story to communication, so your arguments are more persuasive.
  • Applying story to your work, to both create empathy and design more meaningful experiences.

We’ll also create our own stories and share them. Come prepared with pen, paper and a playful attitude.

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