Felipe Castro

Felipe Castro is a Goal Hacker. He helps organizations transform how they use goals by adopting OKR, the Silicon Valley framework for goal setting. Felipe created the OKR Cycle, a simple method to avoid OKR’s most common pitfalls. His methodology has offered countless businesses a myriad of advantages, among them:

Agility: Shorter goal cycles enable faster adjustments and better adaptation to change, increasing innovation and reducing risks and waste.

Alignment and cross-functional cooperation: The use of shared OKRs improves collaboration among different teams, solving interdependencies and unifying competing initiatives.

Reduced time for setting goals: OKR simplicity makes the goal setting process faster and easier, drastically reducing the time and resources spent on setting goals.

Clear communication: Transparency and simplicity enable the team to understand the goals and priorities of the organization as well as how each individual can contribute.

Employee engagement: OKR bi-directional approach for goal setting connects the employees with the company’s objectives, increasing engagement.

Autonomy and accountability: Teams receive a clear direction and are free to choose how to achieve their OKRs. They become responsible for their objectives, with clear success criteria known to the whole company, creating mutual obligations.

Focus and discipline: The reduced number of goals creates focus in the organization and disciplines efforts and initiatives.

Bolder goals: Decoupling OKRs from compensation and using stretch goals, even partially, enable the team to set bolder, challenging goals.