About Speaker Jackie Huba…
Jackie Huba is a strategic marketing executive with over three decades of experience helping companies achieve business and customer goals. She is one of the foremost experts on customer loyalty advising companies such as Discovery, Whirlpool, and Dell.
She is also the author of four best-selling books, three of which are about customer loyalty, which include Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. This book was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.”
Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of a company’s customer base, outlined in her book Citizen Marketers: When People are the Message. Her most recent book is the RuPaul-endorsed Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, which helps readers overcome their fears and live more confidently.
Jackie is also a Forbes.com contributor, and the Wall Street Journal, the New York Times, Fortune, and Fast Company have profiled her work among others. She is a sought after keynote and TEDx speaker, speaking around the world for clients such as Disney, American Airlines, Marriott and Frito-Lay.