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Conference Speaker Speaker Larry Gulko

Larry Gulko

Brand Architect & Strategist

  • Speaker's U.S. Fee Range
    $10,001 - $20,000 i
  • Languages Spoken
  • Travels From
    Massachusetts, USA

Suggested Keynote Speeches & Programs

Larry Gulko is a brand architect and strategist, CEO whisperer, keynote speaker, media personality, and entrepreneur. Larry has a track record positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving global business environment. In his entertaining, storytelling, and engaging keynote style, he inspires audiences to take a ‘deep dive’ fresh look through their brand lens and focus their brand to take their brands to the next level in terms of driving brand performance and business growth.

Larry founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 12th year. This popular business program has showcased over 45 CEOs ‘brand champions’ of best-selling brands and category leaders, i.e., Delta Air Lines, Dunkin’ Brands, Ritz-Carlton, Keurig, Greg Norman, NBC Sports, PGA of America, Girl Scouts of the USA, Joseph Abboud, Zumba, Newman’s Own.

He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands. This CBS Boston / WBZ-TV brand leadership podcast series showcases iconic leading brands and their CEOs who share their insight and nuggets of wisdom to creating and building leading brands, enhancing customer loyalty, and driving brand performance and growth.

Larry created BRAND: NEW DAY, the only private one-day brand building and marketing strategy retreat designed specifically for individual companies looking to take a fresh look at their brand and determined to take it to the next level. This company-focused program is based on a proven concept he originally created in tandem with the Disney Institute. CEOs and their senior management teams describe this one-of-a-kind amazingly interactive brand building retreat as ‘an experience unlike any other.’

Larry is also a MassChallenge business mentor and judge and has lectured at the Babson College Graduate School of Business and Babson Executive Education Program.

Larry is an advisor to C-level executives and has served on boards and committees including Babson Connect: Worldwide, ASAE & The Center for Association Leadership, The American Marketing Association, The George Washington University, and Boston Children’s Hospital.

For 20 years, his brand consultancy and marketing communications agency, Gulko & Company, engaged the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profit organizations.

CEO Brand Leadership Roundtable

This is an individual program or could be an add-on 90-minute program (for no additional fee) following Larry’s keynote.

Following his keynote, Larry will also moderate a panel of your industry’s high-profile CEO’s and thought leaders in an engaging conversation venue similar in style to his Harvard Business School Roundtable. This unique and engaging program is designed to educate, inspire, and entertain your audience while featuring business visionaries sharing their ‘secret sauce’ to building leading brands and creating great business stories. Your audience will leave energized and ready to build breakaway brands that amaze and delight customers in today’s ever-changing competitive landscape. Larry and his panel will also participate in a Q&A session with attendees.

BRAND: NEW DAY, Brand-Building Strategy One-Day Retreat

BRAND: NEW DAY is the only private, brand-building and strategic marketing retreat designed specifically for individual companies and organizations looking to take a fresh look at the current state of their brand and determined to bring it to the next level. CEOs and their management teams describe this amazingly interactive brand building retreat as ‘an experience unlike any other.’

This one-of-a-kind program is based on a proven concept, originally created in tandem with the Disney Institute, a well-respected producer of executive education and best practices programs.  It brings to life the lessons learned while facilitating successful leadership team retreats for numerous companies and organizations including the PGA of America, Johnson & Johnson, Foxwoods Resort Casino, Cybex International, Kendall Healthcare, Jonas Software, Boston Power, NECN-TV (NBCUniversal), Executive Women’s Golf Association.


What senior leadership teams enjoy most about this one-day retreat is how the day evolves. The concrete creative, strate­gic, and realistic brand-building ideas and initiatives being honed and tweaked at 5:00 pm were not even on the radar screen at 9:00 am. Attendees are engaged and stimulated by the inter­active nature and open discussions that take place during the day and they embrace the opportunity to be immersed in a deep-dive discussion that enables them to express their ideas in a guided, nonconfrontational, nonjudgmental forum


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