Larry Gulko is a brand architect and strategist, CEO whisperer, keynote speaker, media personality, and entrepreneur. Larry has a track record positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving global business environment. In his entertaining, storytelling, and engaging keynote style, he inspires audiences to take a ‘deep dive’ fresh look through their brand lens and focus their brand to take their brands to the next level in terms of driving brand performance and business growth.
Larry founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 12th year. This popular business program has showcased over 45 CEOs ‘brand champions’ of best-selling brands and category leaders, i.e., Delta Air Lines, Dunkin’ Brands, Ritz-Carlton, Keurig, Greg Norman, NBC Sports, PGA of America, Girl Scouts of the USA, Joseph Abboud, Zumba, Newman’s Own.
He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands. This CBS Boston / WBZ-TV brand leadership podcast series showcases iconic leading brands and their CEOs who share their insight and nuggets of wisdom to creating and building leading brands, enhancing customer loyalty, and driving brand performance and growth.
Larry created BRAND: NEW DAY, the only private one-day brand building and marketing strategy retreat designed specifically for individual companies looking to take a fresh look at their brand and determined to take it to the next level. This company-focused program is based on a proven concept he originally created in tandem with the Disney Institute. CEOs and their senior management teams describe this one-of-a-kind amazingly interactive brand building retreat as ‘an experience unlike any other.’
Larry is also a MassChallenge business mentor and judge and has lectured at the Babson College Graduate School of Business and Babson Executive Education Program.
Larry is an advisor to C-level executives and has served on boards and committees including Babson Connect: Worldwide, ASAE & The Center for Association Leadership, The American Marketing Association, The George Washington University, and Boston Children’s Hospital.
For 20 years, his brand consultancy and marketing communications agency, Gulko & Company, engaged the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profit organizations.