Larry Gulko

Brand Architect & Strategist

  • Larry Gulko`s Keynote Speaker Fee This reflects Larry Gulko`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Massachusetts, USA

  • Larry Gulko`s Keynote Speaker Fee This reflects Larry Gulko`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Massachusetts, USA

Suggested Keynote Speaker Programs

BrandBites: 7 Game-Changing Strategies to Building Best-Selling Brands in Today's Ever-Changing Competitive Landscape

 

Write The Book You Want To Read: Creating A Brand Leadership Story

7 Amazingly Powerful Brand-Building Strategies to Drive Brand Performance And Business Growth To The Next Level.  Larry has a track record positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving global business ...

7 Amazingly Powerful Brand-Building Strategies to Drive Brand Performance And Business Growth To The Next Level. 

Larry has a track record positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving global business landscape.  A recognized brand expert and sought-after thought leader, Larry doesn’t take himself very seriously, but he takes what he does very seriously.

In his entertaining, storytelling, and engaging keynote style, he inspires audiences to take a ‘deep dive’ – a fresh look – to focus their brand, shares bold and disruptive ideas to build best-selling brands, create an authentic brand voice, unlock new markets and minds, break through the marketing noise, define what your brand is ‘really selling’ to emotionally connect, dominate product categories, choreograph a remarkable customer experience to ensure consumers love and respect your brand…and strategically position brands to flat out drive brand performance and business growth to the next level.

Takeaways from Larry’s Keynote include:

  • Vision: What is your brand known for today – what do you want to be known for tomorrow?
  • Do not go where the path may lead; go instead where there is no path and leave a trail
  • Don’t try to be the best. Just be the only.
  • Create a brand voice that’s authentic and sparks an emotional connection
  • Build your brand’s reputational capital
  • Purpose before profits
  • Building brand loyalty and creating legions of raving fans
  • Create brand ambassadors and a culture that embodies bold and disruptive innovation
  • Don’t be afraid of being hit by a pitch
  • Creating or dominating a product category to strengthen your brand leadership position
  • Choreograph a remarkable customer experience – be the go-to brand

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CEO Brand Leadership Roundtable

This is an individual program or could be an add-on 90-minute program (for no additional fee) following Larry’s keynote. In this program, Larry will moderate a panel of your industry’s high-profile CEO’s and thought leaders in an engaging conversation ...

This is an individual program or could be an add-on 90-minute program (for no additional fee) following Larry’s keynote.

In this program, Larry will moderate a panel of your industry’s high-profile CEO’s and thought leaders in an engaging conversation venue similar in style to his Harvard Business School Roundtable. This unique and engaging program is designed to educate, inspire, and entertain your audience while featuring business visionaries sharing their ‘secret sauce’ to building leading brands and creating great business stories. Your audience will leave energized and ready to build breakaway brands that amaze and delight customers in today’s ever-changing competitive landscape. Larry and his panel will also participate in a Q&A session with attendees.

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About Keynote Speaker Larry Gulko

Larry Gulko is a brand architect and strategist, growth advisor, keynote speaker, media personality, and entrepreneur with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing global business landscape.

Larry founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School, now celebrating its 12th year. This popular business program has showcased over 45 CEOs of leading brands and category leaders, i.e., Delta Air Lines, Dunkin’ Brands, TB12, Ritz-Carlton, Keurig, NBC Sports, Harley-Davidson, PGA of America, Girl Scouts, Joseph Abboud, Zumba, Newman’s Own, TaylorMade Golf, Birkenstock, Wheels Up, Greg Norman, Talbots,

He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands, CBS Boston / WBZ-TV. This engaging and entertaining brand leadership podcast series showcases iconic brands and their CEO ‘brand champions’ who share their insight and nuggets of wisdom to creating and building best-selling brands, enhancing customer loyalty, and driving brand performance and growth.

Larry created BRAND: NEW DAY, the only private one-day brand building and marketing strategy retreat designed specifically for an individual company looking to take a fresh look at their brand and determined to take it to the next level. This one-of-a-kind company-focused program is based on a proven concept he originally created in tandem with the Disney Institute.

A sought-after thought leader, Larry has delivered over 75 keynotes. He was the commencement speaker at the Hult International Business School. Larry is a MassChallenge business mentor and judge and has lectured at the Babson College Graduate School of Business and Babson Executive Education Program.

Larry is an advisor to C-level executives and has served on boards and committees including Babson Advisory Council, ASAE & The Center for Association Leadership, The American Marketing Association, The George Washington University, and Boston Children’s Hospital.

For 20 years, his advertising and brand consultancy agency, Gulko & Company, launched over 25 brands for the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profit organizations.

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

The BigSpeak Team

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