Lisa McLeod

The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for salespeople and doing good by the world runs a distant second. That belief is wrong. Lisa McLeod’s research reveals: Salespeople who sell with Noble Purpose – who truly want to make a difference to customers – consistently outsell salespeople focused on target and money. Lisa shows audiences:

o Why purpose-driven sellers outsell quota driven sellers o How to name and claim your own Noble Purpose o Techniques to increase competitive differentiation and emotional engagement with your team and customers

o How clients read your internal talk track and why it affects your relationship

o Language to bring a greater sense of Noble Purpose into meetings, pitching, and planning

o How to reset yourself (and your team) when you lost your sense of purpose

We’ve all seen the Gallup numbers: Over half of the workforce is disengaged. It doesn’t have to be this way. It’s not work that kills our spirit; it’s meaningless work. Lisa provides concrete techniques leaders can implement immediately to increase emotional engagement and performance. She teaches leaders:

o Why purpose-driven organizations outperform the market by over 350%

o How to name and claim a Noble Purpose for yourself and your team

o Techniques to infuse a customer-driven sense of purpose into daily operations

o What to do if your team is losing their sense of Noble Purpose

o How to rally your entire organization around the Noble cause of customers