Speaker Aaron Ahuvia

Aaron Ahuvia

Branding Speaker, Expert on the Psychology of Love for Objects & Activities

  • Speaker's U.S. Fee Range
    $7,500 - $10,000 i
  • Languages Spoken
  • Travels From
    Michigan, USA

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About Speaker Aaron Ahuvia…

Aaron Ahuvia, Ph.D., is one of the most influential academic researchers in the world, being ranked 22 in the world for research impact in consumer behavior. Dr. Ahuvia is the world’s leading expert on the psychology of non-interpersonal love, i.e. how love works when we love an object, activity, or anything else that isn’t a person; and has won numerous awards for this work. He is also a leading expert on the psychology of happiness, focusing on how money, shopping, and spending influence our wellbeing. He has been recognized by Project+ (an interdisciplinary research group) as the leading expert on happiness in the disciplines of marketing and consumer research. This work has included co-authoring a United Nations report on the application of social science data to public policy.

Why Aaron Ahuvia?

Dr. Ahuvia has been called “the scientific Marie Kondo.” In American today, our life is permeated with stuff. Not only do objects clutter our spaces, but a relentless downpour of activities clutters our time. Many of these objects and activities are things we can do without. But some of them, a special few, are things we really love that help make our lives rich and meaningful.  What makes these few loved things different from all the rest? Why do people love things in the first place? Is this love the same as the love we feel for people? Is this type of love actually good for us or is it just materialism? In these talks, professor Ahuvia answers these and other questions based on his groundbreaking research that has made him one of the most influential social scientists in the world. 

Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from the Northwestern University’s Kellogg School of Management where he worked with the renowned Professor Philip Kotler. From there he became a professor at the University of Michigan’s Ross School of Business, and then a Full Professor at the Collage of Business on UM’s Dearborn Campus. He also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design

Professor Ahuvia has over 100 academic publications and presentations, as well as a forthcoming book entitled The Things We Love to be published by Little, Brown Spark. His research has been quoted in Time, The New York Times, The Wall Street Journal, major publications in Europe and Japan. Dr. Ahuvia has also appeared on public radio talk shows as well as popular Television shows such as the Oprah Winfrey Show

Professor Ahuvia does research, teaches and consults for governments, nonprofits and corporations around the world. He has presented his research or performed consulting services for Procter & Gamble, Google, Audi, Samsung, General Motors, Microsoft, Ford, Chrysler, GfK Market Research, Herman Miller; and via the Altagamma consortium, Gucci, Versace, La Perla, Zegna, Valentino, Salvatore Ferragamo, and Beretta firearms, among others.  His work includes regular teaching at major European universities, and working for the U.S. Government to promote economic growth in developing nations. He has presented his work internationally in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Canada, Kazakhstan, Portugal, Rwanda, Singapore, Mexico, Slovakia, Switzerland, the Netherlands, and Yemen. 


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