Robert Cialdini, PhD

New York Times Bestselling Author and most-cited social psychologist in the fields of influence, persuasion and negotiation

Dr. Robert Cialdini is a top sales keynote speaker, persuasion and influence expert, and the bestselling author of Influence: The Psychology of Persuasion, one of the 12 best business books of all time. Robert has an international reputation as an expert in the fields of persuasion, compliance, and negotiation. He has helped business clients such as Google, Microsoft, and Coca Cola to improve their sales and marketing.

  • Robert Cialdini, PhD`s Keynote Speaker Fee This reflects Robert Cialdini, PhD`s U.S. Speaking Fee

    $50,001 and above

  • Languages Spoken

    English

  • Travels From

    Arizona, USA

  • Robert Cialdini, PhD`s Keynote Speaker Fee This reflects Robert Cialdini, PhD`s U.S. Speaking Fee

    $50,001 and above

  • Languages Spoken

    English

  • Travels From

    Arizona, USA

Suggested Keynote Speaker Programs

Influence: The Ultimate Power Tool

What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests?  How can we use this research ethically and effectively? ...

What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests?  How can we use this research ethically and effectively?

Dr. Robert Cialdini, author of the ground-breaking book, Influence, is your guide, translating the scientific research into practical business applications.  His widely acclaimed studies are highly instructive to those who want to be more influential.

Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable.

Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward yes.  Participants receive answers to such questions as:

What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers? How can we effectively establish our authority and trustworthiness with those we meet for the first time?  After we have given, what words can we use to increase dramatically the likelihood that we will receive in return?  When others are sitting “on the fence”, which principles of persuasion are most likely to spur them to act?  And, which is the most underused, yet effective, principle of persuasion?  In this program, Dr. Cialdini answers all these questions and more.

Used correctly and ethically, these scientifically-tested principles produce lasting relationships and strong, long-term change.  When the science is available, why use anything else?

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Influence During Times of Uncertainty

In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound presentation, Dr. ...

In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, but focuses on those principles that are most effective during conditions of uncertainty and that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.

Dr. Robert Cialdini, author of the ground-breaking book, Influence, and co-author of the New York Times best-seller, Yes! 50 Scientifically Proven Ways To Be Persuasive, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications.  His books have sold more than 2 million copies worldwide.  Dr. Cialdini is the world’s leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential.

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Pre-Suasion: Opening the Door to Persuasion

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment ...

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates ordinary communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

In this program, Dr. Cialdini draws on his extensive experience as the most cited social psychologist of our time to illustrate how the Pre-Suasion process works and how it can be used in your organization. He explains the techniques a person can implement, ethically, to become more influential both professionally and personally. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary. All that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

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Building Trust Through Influence

It is through the influence process that we generate and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices ...

It is through the influence process that we generate and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new change opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.

In this presentation, Dr. Robert B. Cialdini first describes the six universal principles of influence—those that are so powerful that they generate desirable change in the widest range of circumstances. The principles are: Liking, Authority, Consensus, Scarcity, Reciprocation, and Consistency. Dr. Cialdini’s presentation next focuses on how the first three of these principles have been and can be harnessed to meet specific, mutually beneficial objectives by building trust. Throughout, Dr. Cialdini emphasizes the ethical use of the principles so that those who are influenced feel personally committed to the change and come to trust (appropriately) that their advisor/partner will continue to counsel them correctly. It is only in this fashion that the influence process can be simultaneously effective, ethical, and enduring. And, it is only in this fashion that it can enhance a lasting sense of partnership between those involved in the exchange.

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The Power of Unity

With The Power of Unity, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success. This unique presentation explores what...

With The Power of Unity, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success.

This unique presentation explores what scientific research demonstrates about the ability of certain relationships to facilitate our goals. Dr. Cialdini skillfully interprets the implications of these relationships both inside and outside the organization.

Audience members learn the answers to such questions as: What can change rivals to make them want to work together? What can make seemingly unrelated, angry people bond together to accomplish meaningful goals? What can make a negotiation more satisfying and come to fruition faster? What simple statement can lead to Unity? What simple request can do the same? And, how can this be accomplished ethically and effectively in business settings? Dr. Cialdini explores and answers these questions and more in this unique program.

The Power of Unity shows how to develop, engage, and focus relationships for optimal working success.

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The small BIGS of a Successful Social Influence

In this new presentation, Dr. Cialdini focuses on a set of small alterations that individuals can make to their persuasive attempts that research shows are likely to produce significant increases in their persuasive ...

In this new presentation, Dr. Cialdini focuses on a set of small alterations that individuals can make to their persuasive attempts that research shows are likely to produce significant increases in their persuasive success. In the process, he illustrates the four forms that “small BIGs” can take: small adjustments to (1) words, (2) actions, (3) images, and (4) environments that can all produce outsized persuasive impact. Finally, he stresses how individuals can employ such adjustments not only effectively but ethically as well to ensure the cultivation and enhancement of long-term, mutually beneficial relationships.

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About Keynote Speaker Robert Cialdini, PhD

Extensive scholarly training in the psychology of influence, together with over half a century of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in forty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time.

Dr. Cialdini’s most recent co-authored book is The Small BIG, small changes that spark big influence has been met with rave reviews. His co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal  Best Seller Lists.

Dr. Cialdini’s most recent book Pre-Suasion: A Revolutionary Way to Influence and Persuade was accepted to the New York Times bestseller list immediately after it was released.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.  He was named the #1 Influence Expert of 2016 in The Huffington Post.

Dr. Cialdini received his Ph.D from the University of North Carolina and postdoctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

More About Speaker, Robert Cialdini…

Dr. Robert Cialdini’s clients include such organizations as: Google, Microsoft, Washington Mutual Group of Funds, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

Media coverage of Dr. Cialdini and his research includes: Dateline NBC, CNBC, CNN, ABCthe Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, USA Today, The New York TimesHarvard Business Review and Fortune Magazine.

Testimonials

“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.”

Tom Peters

The Tom Peters Group

“Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day.”

Hans Janssen

Denk Producties

“We were impressed with Dr. Cialdini‘s quick grasp of both our company and the highly complex health care industry. His extensive knowledge in the field of persuasion allowed him to provide us with tangible actions we could take to enhance our marketing materials and help differentiate us from our competitors.”

Tracy W. Young

Team Health

If you have a choice, don’t miss the opportunity to expose your people to this man. His work, his science, his ethics and his method for putting it all together are an experience you can’t get elsewhere.

Novo Nordisk

 

Dr. Cialdini’s ability to make the science of Influence understandable and immediately useable is only exceeded by his contagious knowledge and passion for the subject

Kaiser Permanente

 

Our Fortune 1000 executive attendees embraced Dr. Cialdini’s thought-provoking principles and scored him in the top percentile of speakers at the Alexander Group’s Annual Chief Sales Executive Forum. That’s significant given our discerning audience who set the bar consistently high!

Gary Tubridy

Senior VP, The Alexander Group

Media

Article

Nov 28, 2017

Four Great Ways to Reward Your Employees

Do you feel overworked and underappreciated? If you do, you’re not alone. According to work researcher Bob Nelson Ph.D., author...

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Article

Sep 12, 2017

The 6 Most Persuasive Techniques You Can Use to Increase Your Influence

Learn how to use the six principles of reciprocity, liking, social proof, authority, scarcity, and consistency to increase your influence....

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Article

Nov 1, 2016

The Power of Pre-Suasion

There’s a potent, yet little-recognized, dimension within the practice of persuasion.  It’s called pre-suasion—the process of gaining agreement with a...

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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