The Renegade Server: Uncommon Strategies for Making More Money in 21st Century Food Service
Over the past several years, the number and variety of restaurants in North America has exploded. As a result, the average guest dines out up to 3 times more often than they did just a few years ago. This huge increase in dining occasions has caused some service to become ...
Over the past several years, the number and variety of restaurants in North America has exploded. As a result, the average guest dines out up to 3 times more often than they did just a few years ago. This huge increase in dining occasions has caused some service to become homogenized. In many cases, the dining experience has become a routine process.
Tim Kirkland’s acclaimed best-seller, The Renegade Server, helps restaurants and service teams stand out among the growing competition by turning dining back into an experience. Tim uses uncommon insights to identify and debunk outdated ideas regarding tips (no longer stands for “To Insure Prompt Service!”) and salesmanship (the up-sell is dead?!) and replaces them with fresh, immediately usable techniques for increasing tips by driving sales, creating devoted regulars, and and aligning the interests of the server, the Guest, and the restaurant.
The Renegade Restaurant presentation will focus on ways to engage your front-line teams and enlist them in the crucial tasks of growing sales, developing loyal regulars and creating genuine, personal and repeatable connections and dining experiences for your Guests.
T Treat me like a regular
•How to teach your crew to treat their section as their own start-up business and the value of finding and hanging on to their own loyal regular customers
•The 10 skills every Manager and Front-of-House team need to master in order to develop a fiercely loyal clientele 2
I Increase my check
•Find out why front-line employees dislike using conventional salesmanship training and how to overcome their resistance
•Release your teams from outdated, “pushy” sales tactics and equip them with genuine sales-driving behaviors that work
•Discover fresh, easy techniques that will allow your teams to double the number of premium drinks, appetizers, soups, salads and desserts sold in your restaurant
P Personalize my service
•Find out how connect with your Guests by becoming a restaurant that sells experiences, not just food
•Teach your teams innovative techniques for discovering, recognizing and responding to each Guest’s individual and unique expectations
S Stand out
•Discover the 10 scientifically proven ways to make genuine connections with your Guests and leave a lasting impression, making people your signature dish!