This skill-based keynote or workshop is for everyone in an organization who ‘sells’, including salespeople, proposal writers, managers and leaders.
Using principles of change management, neuro-linguistic programming and tried-and-true direct response copywriting techniques, participants learn how to engage listeners/readers in a conversational approach that often feels (to the reader/listener) that you are reading their minds.
A template is provided that allows participants to write extremely rapid first drafts of introduction and sales emails/letters.
All of us sell, regardless of the role we have in an organization. Executives, managers and directors sell ideas, recommendations and strategies. Entrepreneurs sell businesses and business concepts. Salespeople and service providers sell specific products and services.
This keynote or workshop brings together the key elements of change management, neuro-linguistic programming, core challenge analysis and tried-and-true direct response copywriting. Participants learn to elicit the needs of the prospect or recipient of the proposal/recommendation, how to clearly identify the rationale for the recommendation and how to communicate it in the clearest, most compelling way.
This not only empowers managers and directors to link their recommendations to ROI and key corporate strategies, it also makes it easier for other decision-makers to evaluate the proposal for a quicker decision.
Delivered in a fun, interactive style, audiences and groups learn how to get into the head and hearts of their clients without going out of their minds!
Key Take-Aways and Tools:
- How to start a conversation to improve your chances of finishing with a nod of agreement.
- How to elicit the needs and wants of the customer or people you are speaking to so they ‘sell’ themselves!
- How to create a ‘burn’