Michael Treacy

Growth & Innovation Expert, Business Strategist, Entrepreneur and Bestselling Author

  • Michael Treacy`s Keynote Speaker Fee This reflects Michael Treacy`s U.S. Speaking Fee

    $30,001 - $40,000

  • Languages Spoken

    English

  • Travels From

    Massachusetts, USA

  • Michael Treacy`s Keynote Speaker Fee This reflects Michael Treacy`s U.S. Speaking Fee

    $30,001 - $40,000

  • Languages Spoken

    English

  • Travels From

    Massachusetts, USA

Suggested Keynote Speaker Programs

Market Leadership in a Globalizing Economy

Globalization is a relentless march that affects every industry, every job function, every market segment and every company. Globalization of competition is both a threat to established leadership in developed markets and a once-in-a-lifetime ...

Globalization is a relentless march that affects every industry, every job function, every market segment and every company. Globalization of competition is both a threat to established leadership in developed markets and a once-in-a-lifetime opportunity for dramatic growth in developing economies. This is an overview of this new environment:
•  Understand how upstart competition from developing markets look at the world differently and what it takes to blunt their inherent advantages.
•  Recognize the signs when your market is about to globalize and what actions your firm must immediately take to get on an offensive footing.
•  Explore the hidden costs of opportunistic dabbling in a developing economies and what it really takes to commit to market leadership in these markets.
•  Discuss how local markets are shifting toward common standards of value and how that trend is shifting the optimal balance of locally customized vs. globally standardized offers.
•  Understand how low cost upstart competition will reshape the customer value equation in domestic markets and make it more difficult to obtain traditional price premiums for superior products and services.
•  See the potential to create a globe-spanning operating model, where the best capabilities from around the world can be lashed together to create advances in product innovation, demand generation, and product supply.
•  Recognize the challenge of leaning into the future, all the while balancing the opportunities for greater short term profits in developed markets with the imperative of long term market leadership in an evolving world.

•  Learn to avoid the five common mistakes companies make:

    ○  Placing short term profit opportunity ahead of BRIC market leadership

    ○  Targeting value propositions for where the market is today rather than where it is going

    ○  Organizing for where the business has been rather than where the market is going

    ○  Delegating international responsibility to foreign nationals

    ○  Not learning and progressing at the speed of the market

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Strategy, Innovation & Growth in a Globalizing Economy

Globalization of markets will bring broadly different companies into direct competition with each other all around the world. To win against this competition, a company will need to harness its knowhow and reach to rebuild globe-spanning capabilities ...

Globalization of markets will bring broadly different companies into direct competition with each other all around the world. To win against this competition, a company will need to harness its knowhow and reach to rebuild globe-spanning capabilities for product innovation, demand generation, and product supply.  This presentation provides a framework for moving forward:

•  Explore how rising transportation efficiencies and coordination capabilities are tearing down market boundaries.
•  Recognize the four stages of market globalization and how to avoid getting caught flat footed when your market transitions to the next stage.
•  Gain the experiences and learnings of companies in naturally globalized markets, including travel, payments, and freight.
•  Discuss the four capabilities along which markets globalize – product supply, demand generation, product innovation, and customer demand – and what will be the next driver of globalization in your market.
•  Evaluate the rise of common customer demands for value worldwide and whether it is occurring in your market.  The biggest variation from market to market is in the mix of customer segments, not the customers themselves. While some important local customs and traditions will endure, we are all more alike than we care to believe.

•  Explore how to disable the Rise from the Bottom strategy employed by Hyundai, Sany, Ranbaxy and other upstart companies challenging for global market leadership; they build a base of demand through low prices, expand market reach with rising product quality, and then use product innovation to go head-to-head with established market leaders.
•  Learn how other upstarts Globally Exploit a Local Advantage to achieve hyper-growth – including Wipro, Foxconn, and ICICI Bank – but are in a race against time before their advantages run out.
•  Discuss the strengths and weaknesses of the Global Standards of Innovation strategy, deployed by companies such as Caterpillar, BMW and LVMH worldwide, in which the companies offer a common standard of product features and price premium worldwide under the assumption that markets will evolve to their standards.  It’s a bet they aren’t likely to win.
•  Learn how YUM! Brands and AO Smith have Localized their Global Expertise to gain a rapid advantage in developing markets and what advantages and disadvantages this globalization strategy holds.

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Leadership in a Globalizing Economy

Achieving market leadership in a globalizing economy is the leadership challenge of a generation.  When the dust settles, everything will be different – the composition of the management team, the design of core capabilities, the locus of ...

Achieving market leadership in a globalizing economy is the leadership challenge of a generation.  When the dust settles, everything will be different – the composition of the management team, the design of core capabilities, the locus of operations – except the need for a single culture and a single standard of performance worldwide.  Global market leadership will demand change on a scale that most organizations have rarely seen.  Leaders at every level will benefit from this:
•  Explore the need to construct a compelling case for action for moving from a multi-national to a global operating model and the important role of vision in creating and communicating an exciting picture of the organization’s future.
•  Discuss alternative organizational structures and whether your structure reflects where the business has been or where your market is going.
•  Understand how the globalization of operating models will dramatically change the locus of work and hiring needs around the world.
•  Discuss the challenges and solutions to building a unified, high performance culture in an increasingly diverse workforce spread all over the world.
•  Explore how to in-country leadership teams can be built that combine local knowledge with global knowhow – two-in-a-box leadership that partners local nationals with rising star expats.
•  Understand how people recruiting and development must change as a business evolves from a multi-national structure to a global operating model.

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National Policy for a Globalizing Economy

Market leadership in a global economy is the fight of a lifetime in which nothing less than the national interest is at stake.  What must policy makers and shapers do to create national policies that ensure competitiveness, job gains, economic growth...

Market leadership in a global economy is the fight of a lifetime in which nothing less than the national interest is at stake.  What must policy makers and shapers do to create national policies that ensure competitiveness, job gains, economic growth, and international prestige and security?  There are new rules for the future:
•  Understand how the United States lost market leadership in the textiles industry and with it, almost one million domestic jobs.  Explore how national policies contributed to U.S. companies being unprepared to fight for global market leadership.
•  Explore the role that wage rates, labor productivity, and fiscal policies play in a nation’s global competitiveness and how labor arbitrage from one country to the next is changing how companies think about where jobs should be located.
•  Discuss the importance of innovation in driving labor productivity and how both the business environment and education system dramatically affect a nation’s ability to sustain innovation.
•  Explore how four factors determine whether a business environment drives higher levels of innovation – competitiveness of domestic markets, ease of access to capital, labor flexibility, and levels of regulation – and how national policy shapes those factors.
•  Discuss the important role that immigration policy and education capabilities serve in producing talent of superior skill and motivation and winning the global battle for jobs.
•  Evaluate how corporate and individual tax policy affects where corporate headquarters, operations, and jobs are located.
•  Explore the special advantage that the U.S. post-secondary education system provides to our national competitiveness and what we must do to improve that system in a globalizing economy.

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Growth – No Matter What

Over the past two decades, most organizations have mastered how to improve quality, cut costs, accelerate product development, and strengthen value to the marketplace. But for many, growth remains a game of chance, determined as much by outside forces...

Over the past two decades, most organizations have mastered how to improve quality, cut costs, accelerate product development, and strengthen value to the marketplace. But for many, growth remains a game of chance, determined as much by outside forces as by skill or discipline. It doesn’t have to be that way. Growth performance can be dialed up to steady and predictable rates and it can be a greater source of profits than cost cutting. What are your challenges to growth? Treacy tailors his hard-hitting presentation to address them, replete with compelling case studies. He’ll show how to: imbed growth into the culture of the organization; identify the most attractive and achievable opportunities for profitable growth; decide what needs to be done first; set the plan to make it happen; create a superabundance of innovations that relentlessly bolster the value being provided to the marketplace; and improve the ability to market, sell and retain business. This presentation will lead to breakthrough results for leaders looking to grow – no matter what.

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Competing in an Age of Globalizing Markets

Globalization is a relentless march that will impact every industry, every job function and every market segment – though not at the same time nor in the same ways. Globalization of competition is both a threat to established leadership in developed...

Globalization is a relentless march that will impact every industry, every job function and every market segment – though not at the same time nor in the same ways. Globalization of competition is both a threat to established leadership in developed markets and a once-in-a-lifetime opportunity for dramatic growth in developing economies. What does your future hold? Michael Treacy will prepare a presentation that looks at the global drivers of change in your industry and the opportunities and challenges they represent. He’ll reveal the strategies and tactics being used by companies who are on the offensive and succeeding. A sample of the issues he will address: how to blunt the impact of upstart companies; how to disable “rise from the bottom” strategy competitors; how to localize new markets effectively; how to organize around where the market is going, instead of where it has been; how to create an operating model that lashes together the best capabilities from around the globe; how to avoid the five common strategic mistakes companies make.

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Tuning the Innovation Machine

With the competitive landscape changing on a weekly basis, the ability to orchestrate innovation swiftly and in sync with changing strategic priorities is more important than ever. Nimble is everything these days. How do the best companies innovate ...

With the competitive landscape changing on a weekly basis, the ability to orchestrate innovation swiftly and in sync with changing strategic priorities is more important than ever. Nimble is everything these days. How do the best companies innovate with consistent and successful results? What can you learn from them? How can you adopt and adapt their principles and tactics to tune your innovation machinery to deliver critical improvements in customer value or go-to-market capabilities in record time? How can you anticipate a competitor’s challenge and deliver new value quickly to blunt their effort. Tuning an innovation machine begins with the end: what is your vision of where you want to be? Just as important, will you be leading the needs of the marketplace or behind the curve? Michael Treacy asks the questions that need answering before showing how to organize around a set of principles that are crucial to becoming a high performing innovation machine. Treacy shows how to marshal your physical, intellectual, financial and human capital to develop a consistent and disciplined process that delivers innovation that keeps ahead of the competition.

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Leading Growth-Obsessed Organization

The leadership challenge of our time is to align talent and resources to create a culture that’s committed to growth through innovation. Treacy helps leaders look closely at whether the organization’s structure reflects where the business has been...

The leadership challenge of our time is to align talent and resources to create a culture that’s committed to growth through innovation. Treacy helps leaders look closely at whether the organization’s structure reflects where the business has been – or where the market is going. More than a plan, Treacy will show leadership specific ways to engage the broad organization to identify, develop, and deploy a mass of innovations in what is offering and in how the firm goes to market that exploit opportunity and compound upon each other to improve customer and shareholder value. Because each company and each industry presents a different set of challengs, Treacy uses extensive research and client interviews to customizes his compelling tools, frameworks and case studies to the specific needs of each audience. He delivers fresh thinking that hits close to home and will inspire the team to look at things differently. Treacy shows how to rise to the growth challenge and engage leaders at every level to communicate an exciting vision of the future that drives the innovation that delivers growth.

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About Keynote Speaker Michael Treacy

Michael Treacy’s Key Accomplishments Include . . .
Michael Treacy brings over 30 years of experience helping companies achieve market leadership. His ideas about customer value propositions and growth disciplines have been used by companies across the globe to reshape strategies, bolster competitive positions and dramatically improve top and bottom line performances.

Globalizing markets are the opportunity of a lifetime.  The size of the middle-class is about to triple worldwide due to increasing standards of living across the globe.  Companies that lean into the future and focus will dominate and increase scale, scope and power. Those who don’t are at risk. Michael Treacy shows leaders how to look at competition, customers, people, finance and markets in a new way – laying out the pathways for global growth and market leadership.  Michael Treacy is a veteran voice on such issues.

In the 1990s Michael Treacy showed how to gain a competitive advantage through value leadership in his bestselling book The Discipline of Market Leaders. A decade later in Double Digit Growth, he proved how rapid, steady and profitable growth can be dialed up on purpose. And now Treacy’s radically different thinking is again leading the way – helping leaders assess the global opportunity and face an unprecedented globalizing marketplace that brings with it an assault by upstart competitors who are smart, motivated and who take the long view.

Michael Treacy’s clear strategies help leaders in businesses large and small.  He draws on over 30 years of experience as a researcher and adviser – he has helped some of the world’s best known companies achieve growth and innovate their way to greater profitability in unpredictable times.  Treacy also takes his own medicine; the venturing arm of his consulting and research firm, applies his strategies to its portfolio of seven fast-growing companies.  Each year they fund and launch at least one new start-up that has the prospect of being a game-changer in the markets they target.

More About Speaker, Michael Treacy. . .
A former professor of management at the Sloan School of Management at Massachusetts Institute of Technology, Michael Treacy has published numerous articles over the past two decades in magazines and journals and is a frequent contributor to the Harvard Business Review.

Mr. Treacy resides in Massachusetts with his wife and children.

Testimonials

“Michael’s talk was well received. Our CEO said his comments were right on the mark.   He was quite effective on our panel discussion also. Thank you!”

Akzo

 

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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